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Posts Tagged ‘Andy Serwer’

Norman Pearlstine Opens Up

Norman Pearlstine, Time Inc.’s chief content officer, is not afraid to speak his mind. When Time began selling ads on its cover, Pearlstine brushed aside the notion that the practice was a bad thing, even though it broke ASME’s number one guideline.

In a wide-ranging interview with WWD, Pearlstine shares some more thoughts about the industry. Below are a few highlights, but be sure to read the entire piece.

On the future of Time, EW, SI and People:

You can’t just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience. When I think about Sports Illustrated, when I think about People, Entertainment Weekly, Time — all four of them have editors who are very much in touch with their readers and that’s a comfort to me.

On replacing Andy Serwer, Fortune’s longtime editor, with Alan Murray:

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Alan Murray Named Editor of Fortune [Updated]

Alan Murray has been named the new editor of Fortune. He will be just the 17th editor of the glossy, which was founded in 1930 by the legendary Henry Luce. Murray most recently served as president of the Pew Research Center. He had been with Pew since 2012.

Prior to joining Pew, Murray worked at the Wall Street Journal in a variety of roles, most recently deputy managing editor and online executive editor. During Murray’s 10-year stint as the Journal’s Washington bureau chief, the bureau won three Pulitzers.

“Alan’s diverse background uniquely positions him to lead Fortune,” said Time Inc.’s executive VP, Todd Larsen, in a statement. “He is a digital champion and media visionary who can bridge every aspect of our business, moving effortlessly from the newsroom to the boardroom to television to conference stage.”

Murray will succeed Andy Serwer, who is leaving Time Inc. after 30 years.

Update (12:00 pm):
Below is Murray’s note to Pew staffers, announcing his decision to leave.

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Carol Loomis to Retire from Fortune

loomisCarol Loomis, the legendary business journalist who has worked for Fortune for more than 60 years, has decided to call it quits. Loomis, who has most recently served as an editor-at-large, will (of course) continue to sporadically contribute content to the magazine.

“I have had the privilege of working with Carol for nearly 30 years,” wrote Fortune’s managing editor, Andy Serwer. “Her contributions to Fortune, to journalism, and to business are immense and incalculable. Her retiring from Fortune is the end of an era for all of us.”

“When people ask you why I am retiring and ‘age 85′ does not satisfy them, please suggest that they have the wrong question,” Loomis said, in a note to staffers. “The right one is, ‘Why did Carol work so long?’” She then quoted a paragraph from her 2005 memoir to answer the latter question:

To have had an absorbing, worthwhile job, carried out in the company of talented, likable people bent on creating the best product possible, in a collegial environment that many a person who has come from another journalistic organization finds amazing—all that is not the average working experience. And that’s why I’m still here. This is a hard place to leave.

 

Fortune Makes Editorial Changes

XtTZlC8VFortune has named Clifton Leaf its new deputy managing editor and Brian O’Keefe its new international editor.

Leaf returned to Fortune late last year as assistant managing editor. He had previously served as guest editor for The New York Times op-ed page and Sunday Review section. O’Keefe, a 14-year veteran of Fortune, most recently served as its assistant managing editor.

The changes were designed to help Fortune cope with the departure of Stephanie Mehta, who resigned from the magazine in order to take some time off. “Stephanie had many responsibilities at Fortune, so many in fact I think it’s best no single person take on all of her work,” wrote Fortune’s managing editor, Andy Serwer, in a memo.

You can read Serwer’s full note below.

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Bethany McLean Returns to Fortune

Bethany McLean GBethany McLean, most well known for her work exposing the Enron scandal and her coverage of the 2008 financial crisis, is returning to Fortune as a columnist for its website. McLean is the co-author of The Smartest Guys in The Room and All The Devils are Here.

McLean was a columnist for Fortune before leaving to join Vanity Fair as a contributing editor. She will continue on in that role. McLean has also served as business columnist for Slate.

In a memo announcing McLean’s return, Andy Serwer, Fortune’s managing editor, wrote, “I am thrilled that Bethany is back with us at Fortune.com. She’s an amazing journalist and really good people too.”

Fortune Announces Editorial Changes

Earlier we learned of several editorial moves at WWD, and now Fortune has announced their own. Below are the highlights, followed by the memo announcing the changes from Andy Serwer, Fortune’s managing editor.

  • Cliff Leaf is retuning to Fortune as assistant managing editor. Leaf was recently guest editor for The New York Times op-ed page and Sunday Review section. Previously he served as executive editor of Fortune.
  • Megan McCarthy has been named senior editor of Fortune.com. She comes to Fortune from Reuters.
  • Andrew Nusca has been named senior editor. He most recently served as writer/editor for CBS Interactive’s ZDNet.
  • Claire Zillman has joined as a writer for Fortune.com. She was most recently a staff reporter at American Lawyer magazine.
  • Jen Wieczner has been named writer/reporter. Wieczner comes to Fortune from MarketWatch and The Wall Street Journal.
  • Jaclyn Laraso has been named photo editor of Fortune.com. She most recently served as photo editor at Parenting.com.
  • Neil Harris has joined Fortune as an associate photo editor. He had been with Time since 2010.

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Harrison Ford Pow Wows on the Environment

Fortune magazine’s three-day conference event “Brainstorm GREEN” got off to an intriguing start this afternoon in Laguna Niguel. Actor Harrison Ford, there in his capacity as vice chair of non-profit Conservation International (CI), participated in a 2 p.m. special session with CI CEO Peter Seligmann and Fortune managing editor Andy Serwer.

The first point made by Ford is a dramatic reminder of the surprising, costly and sometimes dangerous human reactions to environmental problems:

“For instance, what’s happening with the Somali pirates, you can look at that and recognize that it’s the collapse of the fisheries, the sustainable fishing, that men equipped with boats had no other options but to be involved in piracy, and that’s cost us and the rest of our NATO partners $2 billion to try and redress. That’s the national security connection to an environment issue, conservation issue.”

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Brandon Kavulla Joins Fortune As Creative Director

Fortune has named Brandon Kavulla its creative director. He comes to the magazine from Wired, where he held the same role for the past two years. Kavulla came to Wired from Men’s Health, and he has worked at Vibe and Spin.

“I am delighted to announce that Brandon Kavulla will be joining Fortune as our new creative director,” wrote Andy Serwer, managing editor of Fortune, in a memo. “Brandon is an award-winning, veteran CD who will be an incredibly valuable addition to our team.”

Sewer’s full note is below.

 

Fortune Promotes Stephanie Mehta to Deputy Managing Editor

Stephanie Mehta has been promoted from executive editor, technology and Washington coverage, to deputy managing editor of Fortune. Mehta has been with Fortune since 2000, when she joined the magazine as a senior writer. She was bumped up to assistant managing editor in 2008, then executive editor in 2010.

“Stephanie helps steer the overall editorial direction of the magazine with great news sense and sophistication, and is a much sought-after mentor to writers and reporters from the most senior to the most junior,” wrote Martha Nelson, Time Inc.’s editor-in-chief, in a memo announcing the promotion. “Stephanie is everyone’s favorite colleague,” added Fortune’s managing editor, Andy Serwer, in the note. “It’s remarkable that someone who does so much is so gracious and generous too.”

The full announcement from Nelson is below.

Jack Welch Quits Contributing to Fortune and Reuters

Jack Welch, the former CEO of General Electric, has made his mind up: He will no longer contribute to Fortune or Reuters, which ran his and his wife’s columns in the past. Welch, as you probably know, garned plenty of criticism for his conspiracy theory tweet about the most recent jobs report. “Unbelievable jobs numbers,” wrote Welch. “These Chicago guys will do anything.. can’t debate so change numbers.”

Both Fortune and Rueters — among plenty of others — quickly criticized Welch’s theory. Appearing on Morning JoeFortune’s managing editor, Andy Serwer, said “I think it’s exactly the opposite of what Jack Welch is saying.” For its part, Reuters ran a story in which Welch’s idea was labled as “hilarious” by Barry Ritholtz, the CEO of Fusion IQ.

Welch’s email to Serwer and Reuters’ Steve Adler said the quitting was based entirely on his and his wife’s column not getting enough “traction” at Fortune and Reuters. Hmm… Guess we should just believe him! Right?

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