Norman Pearlstine, Time Inc.’s chief content officer, is not afraid to speak his mind. When Time began selling ads on its cover, Pearlstine brushed aside the notion that the practice was a bad thing, even though it broke ASME’s number one guideline.
On the future of Time, EW, SI and People:
You can’t just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience. When I think about Sports Illustrated, when I think about People, Entertainment Weekly, Time — all four of them have editors who are very much in touch with their readers and that’s a comfort to me.