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Posts Tagged ‘Andy Serwer’

New Design Director at Fortune

Emily Kehe has been named the new design director at Fortune. Kehe, who first started freelancing for the magazine in 2008, had been filling in for John Korpics who left the position of creative director for a VP role at ESPN.

Regarding the selection of Kehe, managing editor Andy Serwer wrote in a staff announcement today, “…when it came time to find a permanent replacement for John, (and while we did consider other candidates), I really needed to look no further than a few doors down to Emily’s office.”

Fortune Adds Digital Development Editor

Jake Brooks has been named Fortune magazine’s new Digital Development Editor. Brooks was most recently with Brooklyn design firm Hazan+Company, and prior to that he held positions at the New York Daily News’ and the New York Observer’s websites.

Per a memo from the magazine’s Managing Editor, Andy Serwer, Brooks will be overseeing the development of apps and expanding mobile and tablet platforms.

Fortune Adds Two

Fortune magazine has hired two new columnists: Sheila Bair, most recently a chairperson with the FDIC, and John Cassidy, a contributor to the New Yorker. Bair will cover the relationship between Wall Street and politics; her first column is online today. Cassidy will report on general business, and his debut column will appear in the next issue of Fortune.

Andy Serwer, Managing Editor of Fortune, said that Bair and Cassidy would continue the tradition of having talented columnists at the magazine.

“Columnists are the heart and soul of any journalistic enterprise,” said Serwer. ”The unfettered voices of a newspaper or magazine, they opine, snarl, and otherwise shout from the treetops. The best columnists have a mastery of subject, an ironclad take, and complete command of the written word.”

Fortune.com Gets New Managing Editor

Megan Barnett has been promoted from Deputy Managing Editor to Managing Editor of Fortune.com. Barnett has been with Fortune since 2010, and has been responsible for adding several new verticals to the magazine’s site.

Andy Serwer, Managing Editor of Fortune, said Barnett’s dedication to the site created the opportunity for her. “Megan of course has been the acting head of Fortune.com and doing a great job of it under some tough circumstances, so the decision was an easy one and the move well deserved,” he said in an internal memo.

Miguel Helft Departs The New York Times for Fortune

Andy Serwer, Fortune magazine’s Managing Editor, just announced that Miguel Helft is joining the magazine as a Senior Writer. Helft will be stationed in San Francisco and cover technology and Silicon Valley for the magazine.

He had a similar role at the Times, where he wrote pieces about Facebook, Google and more.

Fortune Magazine Honors the Most Powerful Women

Jemal Countess/Getty Images.

Last night was Fortune magazine’s dinner for its “Most Powerful Women,” and it was a gathering of some of the most accomplished women in their fields. Among the leaders were Xerox CEO Ursula Burns, Wal-Mart Chief People Officer Susan Chambers, and Google VP Marissa Mayer. Also in attendance at the star-studded affair were Fortune‘s managing editor Andy Serwer, Chelsea Clinton, pictured right, Barbara Bush, Barbara Walters, and Meredith Whitney.

The key purpose of the event was not just to honor these female leaders in the field, but to introduce 26 younger women, all of whom are rising stars in developing nations, and who are currently being mentored in a global program that Fortune runs in partnership with the U.S. State Department.

The headline interview was between Patricia Sellers and Ursula Burns about Burns’ amazing journey from being an intern at Xerox to ultimately its CEO, making her the first black female CEO of a Fortune 500 company. Her advice to the mentees? “Do what you love.”

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Roth Returns To Fortune To Lead Web Site

Daniel_Roth.jpgFortune magazine has tapped veteran business reporter, and former Fortune staffer, Daniel Roth to lead its Web site through an upcoming revamp, in the newly created position of managing editor of Fortune.com.

In a memo to staff today, Fortune managing editor Andy Serwer explained that Roth would be heading up the magazine’s plan to “reinvent Fortune.com within the framework of its home on CNNMoney.com,” as part of “the reformulation of the whole Fortune franchise,” which has been talked about for some time.

Roth left the Time Inc. pub in 2006 to joined the now-defunct Portfolio at Condé Nast. He is currently working as a senior writer at Wired, which he joined in 2007.

Serwer’s memo, after the jump

Read more: Fortune Tackles its Website Again, With a High Profile Hire –All Things D

Previously: Wired Steals Roth From Portfolio, As Business Magazines Struggle, Fortune Revamps

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Hachette’s Parent: No Talks With Hearst Over Elle

aug elle.pngAn incendiary story in today’s New York Post has prompted Lagardère Active, the parent company of Hachette Filipacchi Media U.S., to issue a staunch denial.

In today’s “Media Ink” column, the Post‘s Keith Kelly said an unnamed source had told him Lagardère was in talks with Hearst Corp. about possibly taking over the U.S. operations of Hachette’s Elle magazine.

“The most likely scenario would be the creation of a joint venture or long-term licensing deal, similar to how Hearst publishes Marie Claire. That magazine is printed in the U.S. through a licensing deal between Hearst and Marie Claire Album, a Paris-based company that’s owned by Lagardère,” Kelly reported, citing his anonymous source.

But this morning, Lagardère issued a statement saying Kelly’s report was all wrong.

“Following an article published today in the New York Post, Lagardère Active…formally denies being in negotiation with Hearst Corp Group,” the statement said. “There are no ongoing talks on a joint venture or licensing agreement with Hearst Corp Group regarding Elle magazine in the US.”

If that’s the truth, how did Kelly manage to get things so wrong?

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Most Popular Twitterer in the World, Ashton Kutcher

ashtonkutchertech.jpg
Ashton Kutcher
was a speaker at Fortune Magazine‘s Brainstorm Tech Con last week in Pasadena. Kutcher, @aplusk is currently just shy of three million followers on Twitter, which made the audience and the interviewer Andy Serwer from Fortune, only want to talk about this mysterious new micro phenom (Twitter, not Kutcher, he’s very tall).

“I shut down a website everyday because I send too much traffic there from my Twitter feed.” The entrepreneur/entertainer told the crowd and his onstage interviewer.

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As Business Magazines Stuggle, Fortune Revamps

fortune.pngYes, business magazines are in trouble. This week there’s been news of BusinessWeek going up for sale and Forbes.com‘s CEO stepping down.

Now, The New York Post‘s Keith Kelly says Time Inc. editor-in-chief John Huey has turned his attention towards Fortune. Kelly reports that Huey has put together “a high-level SWAT team of in-house and external experts,” to revamp the magazine, although it’s been a balancing act trying not to alienate managing editor Andy Serwer.

“I’m intimately involved in the process,” Serwer told Kelly. “Times are tough in the category, but this is a commitment to moving ahead into 2010.”

Update: A source with knowledge of the situation told FishbowlNY that Fortune is going through a refresh, but it’s something that every Time Inc. title goes through every now and then. In addition, Serwer has been in charge of the update since the beginning and his relationship with Huey remains strong, our source said.

And speaking of ways to save a business magazine, BusinessWeek‘s own Stephen Baker has some thoughts about the challenges that the new owners might face, and how they can start to make the finished product more attractive to readers.

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