Bud Light has long owned the Super Bowl TV commercial airwaves. This winter, it’s also going to be king of the Hudson River ebb and flow.

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Per an announcement tipped to USA TODAY, the annual customary Bud Light Hotel will be a ship this year (Getaway) rather than a building. The gargantuan vessel set to be docked at Pier 88 from January 30 through February 2 will be coming straight from the Scandinavian assembly line:

Anheuser-Busch will plaster the Bud Light moniker on thousands of pillows, hand towels, shampoo bottles and other shipboard items, and will host concerts, business meetings and other gatherings in its event area. That space will include the Getaway, the deck of the retired military ship the Intrepid, its pier and the surrounding area.

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