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Posts Tagged ‘Ann Shoket’

Joanna Coles Named Editorial Director of Seventeen

Joanna Coles GCosmopolitan’s editor-in-chief Joanna Coles has an additional role at Hearst Magazines — editorial director of Seventeen. Coles has been editor of Cosmo since 2012.

“Like CosmoSeventeen speaks to an audience of millennial women, and while their readers are at very different life stages, they share a love of style and entertainment and value independence and equality,” said Hearst Magazines president David Carey, in a statement. “Both brands enjoy strong advertising support from a similar group of national marketers across a range of categories as well.”

Ann Shoket, who had served as Seventeen’s editor-in-chief for the past seven years, is stepping down to “persue other media projects,” according to Hearst. She will also remain a consultant at the company.

A new editor-in-chief for Seventeen will be named soon.

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Morning Media Newsfeed: Kal Penn Joins Fusion for Midterms | SoftBank, DWA Talks Cool

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Kal Penn Named Special Correspondent of Fusion’s Midterm Mayhem (TVNewser)
Actor Kal Penn is joining Fusion as a special correspondent for its midterm election coverage. Fusion’s election coverage plans include a nightly primetime program Midterm Mayhem: The Ultimate Political Smackdown hosted by Fusion’s Nando Vila. FishbowlDC In addition to its television broadcast, the program will be livestreamed. Midterm Mayhem will be hosted by Vila with contributions from anchors Jorge Ramos and Alicia Menendez and Fusion’s Alice Brennan and Romina Puga. Capital New York Fusion is still modestly distributed, with Comcast, Time Warner Cable and DirecTV among the major distributors that don’t yet carry the channel. The livestream — which will only apply to the month-long midterm election series — is a chance for viewers who don’t get Fusion to sample its programming, with the goal of getting them to lobby their pay-TV provider to carry the channel. The channel held a similar stunt tied to its coverage of the 2014 World Cup from Brazil. THR Penn is known for his roles in the Harold And Kumar trilogy, The Namesake, House and How I Met Your Mother. In 2009, he took a break from acting to work as an associate director of the White House’s Office of Public Engagement, serving as the Obama administration’s liaison to young Americans. Politico / Dylan Byers on Media The show aims to “bring viewers all the essential political news of the day and answer questions of fundamental importance to Fusion’s audience,” the network said in a release. It premieres Sunday, Oct. 5, at 9:30 p.m. and runs until Election Day.

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Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

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Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

Read more

The A-List Returns! Barbara Walters, Charlie Rose, Barry Diller Hold Court at Michael’s

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As Januarys go, this one has been a bit of a snoozer, but things are finally picking up now that the boldface names have returned to their regular perches at Michael’s. The joint was jumping today as morning talkers (Charlie Rose, Barbara Walters), media moguls (Barry Diller) and fashionistas (Marie Claire‘s Joanna Coles) were all in full power lunch mode. It’s about time!

I was joined today by Seventeen editor-in-chief Ann Shoket and Hearst executive director of public relations Alexandra Carlin. It’s been a while since Seventeen was required reading in my house (I still remember begging my father to drive me to the stationary store,  so I could be the first to get the magazine’s coveted September back to school issue). Back then, I’d devour every oversize page, finding tons of inspiration and validation about surviving the treacherous teenage years in one piece — and in style.

Well, the more things change, the more they stay the same. Ann, who celebrated her fifth anniversary with the magazine last week, says she feels a “huge responsibility” to readers, which means addressing the issues they care most about (a tall order to say the least). Between dealing with ‘sextortion’ (boyfriends threatening to dump girls if they don’t submit sexually) and the barrage of unrealistic images of physical perfection all around them, today’s teenage girls, says Ann, are under “huge pressure” all while dealing with the requisite drama that comes with being a high school girl.  Seventeen‘s mission is to empower teenage girls (the average reader is 16), often by reporting on celebrities who can be a source of inspiration.  For next month’s cover, the magazine scored the first interview with a post-rehab Demi Lovato who opens up about how she battled back from anorexia, bulimia, bipolar disorder and cutting. “Demi was amazing. It’s so refreshing to have a celebrity be honest about their struggles. It’s great for girls to read about someone like that.”

Diane Clehane, Ann Shoket and Alexandra Carlin
Diane Clehane, Ann Shoket and Alexandra Carlin

Seventeen, says Ann, is also a resource for girls about subjects they might want to talk about with their parents, but can’t. Topic A: ‘Digital Drama’ – the magazine’s clever moniker for ‘cyber bullying’ which “sounds so nineties.” Seventeen is so committed to wiping out the epidemic that Ann created the ‘Delete Digital Drama’ campaign for the magazine. “We only had to deal with the mean girl phone calls, but today social media has created so many more outlets for bullying to happen. It’s a serious problem.”

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Seventeen Pushes Luxury Message

Adweek is reporting that the April style guide for Hearst’s Seventeen will feature more high-end products than usual for the magazine. The issue will include items like a pair of $400 Marc Jacob shoes, something that sounds a bit out of reach for most teens.

Ann Shoket, Editor-in-Chief of Seventeen, tells Adweek that the expensive items are merely showing readers options:

We 100 percent do not want to alienate our readers who want to shop at accessible price points. We always want to be at reach for our readers…But there’s something to be said for delicious designer splurges. This style guide was a real reaction to that.

Shoket is right, there’s plenty to be said about delicious designer splurges. FishbowlNY would start with “Maybe Seventeen can leave out the splurges since most of America’s teens aren’t able to afford them, much less their parents, which makes parents’ jobs tougher than it already is because now the shoes the teens can afford are suddenly uncool” and go from there.

Seventeen‘s Ann Shoket on Her Role in the Launch of Mediabistro

Ann Shoket is no stranger to this thing called the Internet. Before becoming editor-in-chief of Seventeen, she published her own e-zine, launched CosmoGirl! online, and suggested to mediabistro.com founder Laurel Touby that she launch a media community web site.

Although she calls her time as an entrepreneur “fun and interesting,” Shoket says the Web actually hasn’t changed much since 1996. “We didn’t make a dime, and we spent an incredible amount of time in all sorts of silly pursuits.”

Uh, yeah. Pretty much sounds like today.

Part 1: Media Beat: Ann Shoket Says ‘The Web is Not Eating Our Lunch’

Part 2: Media Beat: Ann Shoket Says Editors Need to Think Beyond the Page

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Seventeen‘s Ann Shoket: Editors Need to Think Beyond the Page

If the thought of working for Seventeen conjures images of attending VIP events for “research,” being able to expense your lipstick addiction, and generally basking in the glow of crazy, insane, delicious, wonderful, fun on a daily basis, you’re right.

Seriously, editor-in-chief Ann Shoket says the biggest thing she looks for in new hires is an “ability to think surround” by considering social media outreach, advertising partners, and possible Web content for all articles. “A magazine story doesn’t resonate if it’s just on the page,” she says.

Part 1: Media Beat: Ann Shoket Says “The Web is Not Eating Our Lunch”

Part 3: Media Beat: Ann Shoket’s Role in the Launch of mediabistro.com

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Seventeen‘s Ann Shoket: ‘The Web is Not Eating Our Lunch’

Know of any young people who get their news from the daily paper or monthly magazine? Nah, me neither. So you’d think that, out of all the publications folding left and right, those in the teen category would be suffering more than most.

Not true, says Ann Shoket, editor-in-chief of Seventeen. Not only does she refuse to buy into the print-is-dying belief, she says the 66-year-old publication actually gained readers in the coveted under-21 set during the recession. “The Web is not eating our lunch. We don’t have a readership problem. We are not losing our readership to the Web,” says Shoket. “Girls love the Internet, absolutely, but the Internet brings us readers.”

Watch the first installment of our interview for more details on the “Seventeen everywhere” philosophy and Shoket’s take on the current fashion-magazine-as-reality-show trend.

Part 2: Media Beat: Ann Shoket Says Editors Need to Think Beyond the Page

Part 3: Media Beat: Ann Shoket’s Role in the Launch of mediabistro.com

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Seventeen EIC Ann Shoket: Recession Is Chance To Be As “Creative As Possible”

mmm_2-3.gifUp next for “Decision-Maker Week” is Seventeen magazine editor-in-chief Ann Shoket.

We talk to Shoket about how the economy is affecting her publication — and the industry as a whole. But she also has a way to combat the negativity. “Nobody wants to read a magazine that’s a downer,” she says. “Our whole mission is to help girls have fun and celebrate that exuberant, crazy hyper caffeinated fun of being a teenager.”

Shoket says the recession is a time to be creative. “We are working to be as creative as possible to generate interesting fun cool edit programs that our advertisers can get excited about,” she says.

Also discussed: how she stays “deeply in touch” with her inner 16-year-old, the benefit of her America’s Next Top Model appearances and the story of how a coffee between Shoket and Laurel Touby helped launch mediabistro.com.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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