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Posts Tagged ‘Anne Archer’

Remembering Test Screening Pioneer Joseph Farrell

It’s easy to take audience research methods employed today by the Hollywood studios for granted. But none were really in use until Joseph Farrell introduced them through his company National Research Group (NRG).

In the wake of Farrell’s death last week from natural causes, studio executives and others are paying tribute to this marketing trailblazer’s lasting contributions to the way the industry tries to mitigate opening weekend risk. Per today’s LA Times piece by Rebecca Keegan:

The 1987 thriller Fatal Attraction got a new ending when test screenings revealed that audiences wanted Glenn Close‘s character to be punished for tormenting Michael Douglas‘ adulterous character and his wife, played by Anne Archer

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Village Voice Exposes Church of Scientology Lie

In 2008, Tommy Davis (pictured), the son of actress Anne Archer and a prominent member of LA’s Church of Scientology, told CNN’s John Roberts that the organization did not engage in the practice of “disconnection,” whereby a former member of the religion is labeled a “suppressive person” and disowned by other  family Church adherents for some sort of perceived transgression.

Today, Village Voice editor-in-chief Tony Ortega documents a conversation between Davis and such an “SP”  target, Shane Clark, that was secretly recorded by Clark in December 2009. The newspaper has authenticated the recording and created a series of short movies to underscore the explosive words:

In the recording, Davis makes it plain that unless Clark quits his job and disassociates himself from [former Church member Marc] Headley, he will be declared a suppressive person, or “SP”… To indicate the seriousness of the situation, at the beginning of the meeting, Davis announces that he is going to tape it. “I was going to record this, our conversation. I didn’t know if you were aware of it. For both of our benefit,” Davis can be heard to say.

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