It’s been a few months now since former Variety staffer Dana Harris set up shop from a home office in Highland Park as editor-in-chief of indieWIRE. Just back from SXSW and one of her monthly sojourns at the Snag Films parented website’s New York headquarters, she took time to chat via telephone with FishbowlLA about what lies ahead for the rest of 2011.
On the heels of The Playlist and Ted Hope, Harris says the company will be announcing another addition to the indieWIRE blog network in April. In terms of evaluating potential partners who retain ownership of their blog and split advertising and other revenues, she says it’s not as simple as finding sites with a particular monthly traffic threshold.
“Blog network partners are programmed into a specific infrastructure,” Harris explains. “This represents a significant investment on our part, so it’s a real balancing act to find a partner like The Playlist that hits that sweet spot.”