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Posts Tagged ‘Anya Kamenetz’

Fast Company Pens a Happy (Read: Not Totally Depressing) Story About Media (Spoiler – It’s NPR)

cov134.jpgThanks, Fast Company…change the conversation. Make us look smarter for reading you.

Anya Kamenetz writes:

Yes, it’s true: In one of the great under-told media success stories of the past decade, NPR has emerged not as the bespectacled schoolmarm of our imagination but as a massive news machine poised for what Dick Meyer, editorial director for digital media, half-jokingly calls “world domination.” NPR’s listenership has nearly doubled since 1999, even as newspaper circulation dropped off a cliff. Its programming now reaches 26.4 million listeners weekly — far more than USA Today’s 2.3 million daily circ or Fox News’ 2.8 million prime-time audience. When newspapers were closing bureaus, NPR was opening them, and now runs 38 around the world, better than CNN. It has 860 member stations — “boots on the ground in every town” that no newspaper or TV network can claim. It has moved boldly into new media as well: 14 million monthly podcast downloads, 8 million Web visitors, NPR Mobile, an open platform, a social network, even crowdsourcing. And although the nonprofit has been hit by the downturn like everyone else, its multiple revenue streams look far healthier long term than the ad-driven model of commercial media. (In 2003, Joan Kroc, widow of McDonald’s founder Ray, gave a $200 million endowment to NPR, the largest gift ever to an American cultural institution. She must have gotten one hell of a tote bag.)

You should read the whole piece.

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Generation Debt Author Thinks The Times Should Go Non-Profit

anya_fc_nyt.jpgAnya Kamenetz, a freelance writer and author of Generation Debt, thinks that in order to save itself, the New York Times — and, for that matter, all newspapers — should become nonprofits.

Kamenetz, who clearly listens to far too much NPR, says the public radio model is one big newspaper companies should consider:

Take the old Gray Lady. She’s no less shining an example of New York’s cultural heritage than the Metropolitan Opera. So why shouldn’t the Times, like the Met, turn itself over to a philanthropic foundation that could invest in long-term quality over quarterly revenues? Whether the future is digital, dead trees, or a combination, the foundation could protect the Times‘ highly trained staff, research resources, reportorial traditions, archives, and matchless global brand.

Nice idea. Never gonna happen, but nice idea.

  • Public Interest [FastCo]