After testing augmented reality in its December issue, Esquire is taking on e-reading technology.

Starting with its January issue, the men’s magazine will publish a full issue available for the iPhone and iPod Touch. The $2.99 app will give digital readers a “reimagined” version of the print magazine, so that it can be enjoyed in a small, digital format on an iPhone screen. Esquire described the functionality of the app, which was developed in partnership with ScrollMotion:

“Quotes, photos, articles or parts of articles can be copied and saved, e-mailed or posted to a user’s Facebook page instantly. The magazine app is entirely searchable across all issues, and its contents are easily navigable by article title or subject category from anywhere in the issue.”

This app seems to make a lot more sense than the augmented reality features of the last issue. It also reminds us of Sports Illustrated‘s preview of its digital version for the yet-to-be-released tablet device, although this can be downloaded and used now. But will this app bring in more subscribers for the print mag or send them away from print towards digital subscriptions?

If anyone has tried out the app, we’d love to hear your thoughts. Leave them in the comments below or send us an email.

Update: Looks like GQ put another digital issue up in the iTunes store today, too, available for $2.99.

Previously: Poll: Would You Buy An Augmented Reality Mag?

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Today, we learned of two new magazines entering the market with new apps. Seventeen magazine’s Fashion Finder app is the first for a Hearst title, offering its readers the ability to locate clothing and accessories featured in the magazine in stories near them.

Then there is Runner’s World‘s new app, which is sponsored by Nike, called the Runner’s World Shoe Shop. The Rodale title’s app is actually similar to Seventeen‘s app. Both are made in partnership with NearbyNow, a digital shopping concierge service that allows users to search for products in locations close to them.

Additionally, the Runner’s World app, which is available as a free download, offers users access to reviews from the RW Shoe Lab and shoe-buying advice, Rodale said.

Although these apps are all pretty cool and helpful, we’re wondering if they’ll help earn their related magazines any extra money, especially if their publishers are just giving them away for free.

Related: Women’s Health Launches iPhone App Like Men’s Health App

New Career Opportunities Daily: The best jobs in media.