So it was surprising when MSNBC‘s Dan Abrams launched his much-talked about Mediaite.com — which pitted all of media’s hottest writers and pundits against each other in the Power Grid — and the site immediately overloaded with traffic. Maybe there is room on the Internet for the self-referential media scene that isn’t entirely taken over by Gawker. (By the way, does anyone else think it’s weird that Abrams, who still appears on MSNBC, has his site currently funded by CNN?)

Especially now that Abrams is expanding. On Mediaite today, Abrams announced the expected launch of three new sites: Styleite, Geekosystem, and SportsGrid. Though the editors of these upcoming sites “will be announced in the weeks to come,” Abrams said “many of the lead figures in these projects will come from within the existing Mediaite family.”

It will be interesting to see where this ecosystem of blogs put Abrams himself: is he hoping to become the next Nick Denton, or just looking for a way to utilize some of the best of Mediaite’s resources, mainly its love for geek culture in movies, books, and television? Not to mention that the market is much bigger for a new style Web site, helping it to generate its own advertising revenue more so than say, another New York media blog.

Read More: Mediaite and More! Three New Sites On The Way –Mediaite

Previously: Mediaite Launches To Server-Crashing Traffic

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