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Posts Tagged ‘Arbitron’

Report: Most New Yorkers Listen to All-News En Route to Work

A report by Arbitron found something that is hardly breaking news to thousands of drivers each morning; New York has one of the longest commutes in the country.

New Yorkers have an average drive to work of 34.7 minutes. At number three, the only surprise is that the New York metro area wasn’t number one. That “honor” belongs to Sussex, New Jersey, with an estimated 37.7 minute commute.

The time spent listening (TSL) for New York drivers is 3 hours and 15 minutes each week. Those Sussex motorists will lose five hours in the car each Monday to Friday from 6 to 10 a.m.

While in the car, of course, radio is still the main pastime. The report indicates that within New York it’s All-News that grabs the most attention between WCBS 880 and WINS.

Even though New York is high on the commuter list, it doesn’t compare to the other markets in the Top 5 (except Washington, DC) in one category. In those megalopolis regions, the report finds 31 percent use mass transit for work, while 49 percent get behind the wheel themselves.

No matter the mode of transportation, the majority of New Yorkers leave their houses in the 7 a.m. hour, with the 8 o’clock hour a close second.

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Arbitron Survey Good News for Cinema Advertisers, Bad News for Everyone Else

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Arbitron claims that movie patrons are willing to sit through ads before the film actually starts. According to their poll, 53% of moviegoers find ads before movies acceptable, beating out the 46% who’ll put up with TV ads.

FBLA thinks this means that either 53% of all people contacted are idiots or movies are worse than ever. Who pays to watch advertising?

And don’t bother writing in about how creative and clever the ads are–it’s just not true and you all know it.