Although the term “Yves St Laurent manifesto” sounds like something of an oxymoron, the politically fashioned standalone mag is actually a well-known quantity within the clothing design industry. Come March 5th, for the first time ever, the YSL Manifesto will be handed out on the streets of LA to the tune of 2,000 random copies.
The New York Times has an exclusive first look. In addition to LA, other cities on the spring 2011 target list are New York, Paris, London, Milan, Tokyo, and Hong Kong. Via advance interview excerpt, YSL creative director Stefano Pilati explains the basic idea behind the magazine:
“I wanted to create a wider influence for the message that was being sent from the catwalk, by taking imagery of a collection and giving it to people on environmentally friendly paper in the street without targeting a specific demographic…”