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This is the best marketing idea ever. Give the Lohan’s free stuff and when they go overboard (as they clearly do), stop giving them free stuff. Then after the always sage Dina Lohan calls 911 to get what she is entitled to, issue a press release explaining it.

Yes, we hadn’t heard of Carvel’s or cared before, now they’re our favorite brand:

ATLANTA, GA (June 17, 2010) – As part of Carvel’s 75th Anniversary celebration last year, we issued 75 Black Cards to celebrities. These cards were issued in the celebrity’s name and require the card holder to be present at the time of use. Many celebrities have enjoyed their cards at our Carvel Ice Cream shoppes and have shared their excitement with being included in the celebration.

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