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Posts Tagged ‘Aspire’

Magic Johnson’s Cable Network Hires GM

Paul Butler has been named the general manager of Aspire, Magic Johnson‘s new cable network, according to Jon Weisman of Variety.

Butler is a senior vice president and general counsel at the Gospel Music Channel in Atlanta —  a role he will continue during his transition to Aspire. The former Viacom executive has handled the day-to-day operations for Aspire since Johnson announced his plans to launch a network for African Americans in February.

“We conducted an extensive search for the right person to lead Aspire and found that he was right here all along, and already on the GMC team,” said Johnson. “Paul has a long track record of success with GMC with a wide range of responsibility and oversight.

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Magic Johnson Joins Diddy with New TV Channel

We already knew that Diddy and Comcast struck a deal for the mogul to launch his music channel, Revolt, but now another high profile celebrity is getting a chance. The Wall Street Journal reports that Earvin “Magic” Johnson will launch “Aspire,” a general interest channel targeting the African-American community, sometime this year.

Johnson said Aspire will feature original programming, movies and shows. The addition of Johnson’s channel is part of Comcast’s mission to launch 10 minority-owned networks within the next 10 years.

In typical Johnson fashion, he insisted that one of his goals for the channel is to provide as many opportunities for African-American’s in the entertainment business as possible.

You’ve got to love him; he hasn’t played ball in forever but the assists continue to rack up.