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Posts Tagged ‘Audit Bureau of Circulations’

For the First Time in 98 Years, Audit Bureau of Circulations Changes Name

The Audit Bureau of Circulations (ABC) has had the same identity for 98 years, but today that’s changing. The ABC is now called the Alliance for Audited Media (AAM), in an effort to “more accurately portray its evolving leadership in media verification,” according to the organization.

“The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change,” said Michael Lavery, president and managing director of the AAM. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media.”

Along with the name change, the AAM has a new logo and revamped sites in the United States and Canada.

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Magazines Suffer a Brutal First Half

The first half of the year is in the books, and unfortunately, the ABC’s report this morning showed most magazines suffered. Newsstand sales for almost all of the top 25 consumers magazines dropped during the first chunk of 2012; some even suffered double digit losses compared to the same period a year ago.

Cosmo led the pack this first half by selling 1,351,738 copies, but that represented a 15 percent drop from last year. Other big titles that felt a double digit decline in newsstand sales included Vogue (down 16 percent), Vanity Fair (19 percent), O, The Oprah Magazine (18percent) and People (19 percent). The steepest drop off? Weight Watchers, which saw its single issue sales decline by almost 30 percent.

Staffers at magazines love to say that newsstand sales aren’t an accurate way to portray a title’s health anymore, but these numbers have got to raise some concern.

Latest Newspaper Circ Numbers Show Ten Percent Drop

newspapers1.jpgThe Audit Bureau of Circulations today released its latest circulation numbers for newspapers and the news is grim, if not unexpected.

From April until September of this year, circulation for daily papers dropped to 30,395,652, compared to 34,005,421 during the same period last year, a 10.62 percent decline. Sunday circulation saw a drop of 7.49 percent.

This is the biggest circulation decline in recent history. Previous numbers have shown a 7.09 percent decline in March 2009, a 4.64 drop in September 2008 and a 3.6 percent decrease in March 2008.

Read on for stats about the top 25 circulation papers in the U.S.

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ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

Newspaper Circulation Falls Another Seven Percent

newspapers04.28.09.jpgThe Audit Bureau of Circulations released its report on the state of the newspaper industry for the six-month period ending March 31, 2009 and findings include a seven percent decrease in daily circulation to 34,439,713. Sunday circulation dropped more than five percent to 42,082,707.

The Boston Globe, which might be shuttered by The New York Times Co., saw circulation fall more than 13 percent (daily) and 11 percent (Sunday).

Of the New York-region papers, Rupert Murdoch‘s The Wall Street Journal fared the best, as circulation actually increased by 06. percent. The New York Times (3.5 percent), Newsday (7 percent), the Daily News (14 percent), and the New York Post (20 percent) all posted drops.