While the online presence of the venerable Sports Illustrated “has the same DNA as the magazine, the content is almost entirely original,” said B.J. Schecter, executive editor of SI.com. All sections of the site are open to freelance pitches, as long as they stay away from the generic “I want to cover the Jets and the NBA” style.

The best way to get into the editors’ good books? Getting a scoop and having special access help, but the site is also looking for human interest stories and specific angles that “go beyond the action on the field.”

Get all the details in How To Pitch: SI.com. [Mediabistro AvantGuild subscription required]