It happened early last Saturday in Santa Monica. As comic book industry veteran Roger Slifer was crossing the north side of the intersection of 5th Street at Colorado Ave., he was struck by a car making a left turn onto 5th.

With the 57-year-old suffering critical injuries and currently lying in an induced coma at Ronald Reagan UCLA Medical Center, fans are taking to Twitter and the media spreading the word in hopes of helping capture the driver of the offending vehicle. From comicbookresources.com:

Slifer, who was a member of the CPL Gang alongside such future creators as Roger Stern, Bob Layton, John Byrne, Tony Isabella and Steven Grant, began working for Marvel in the mid-1970s as a writer and assistant editor before moving to DC Comics in 1981 as its first sales manager for the direct market. He also wrote Omega Men, for which he created the alien mercenary Lobo with Keith Giffen.

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