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Posts Tagged ‘Bauer Publishing’

Bauer Publishing Set to Launch Three New Magazines Because Why Not?

It’s not a good time to launch a print magazine. In fact, it hasn’t been for a few years. However, the folks at Bauer Publishing aren’t trying to hear that, see? The company has plans to launch not just one, but three, new glossies this fall.

According to The New York Post, the new titles will be Closer, Girl’s World and Celebrations. Closer is described by its editor, Annabel Vered, as “a hybrid of a celebrity weekly and women’s service magazine,” because there’s nothing like that in circulation already. Marisa Sandora is editing Girl’s World, which will publish seven times a year and is aimed at girls, ages six to 10. Celebrations might have the best chance of success, as it’ll be spun out of Woman’s World, which has been doing well on newsstands.

Despite it not being the best climate to sell magazines, no one at Bauer is showing any signs of nervousness. Ian Scott, president of ad sales, told the Post, “We know how to bring out new products and we know how to find new readers.” Well then there you have it! Nothing to worry about.

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Bauer Publishing Makes Changes

Bauer Publishing has named Jared Shapiro editorial director of news and entertainment for In Touch and Life & Style, a new role at the company. Shapiro has been with Bauer since 2005, most recently as executive editor of Life & Style. As editorial director, he will report to Dan Wakeford, editor-in-chief of the two magazines.

Bauer has also named Terri White executive editor of Life & Style. White was most recently editor-in-chief of Buzz, an entertainment  magazine published alongside Britain’s The Sun.

“The appointment of such strong talent to our executive editorial team reinforces the extraordinary quality that Bauer is known to deliver at the newsstand,” said Sebastian Raatz, executive vice president of Bauer Publishing. “The talent that we’ve positioned to lead these staffs will take Bauer’s entertainment group to the next level.”

Each move is effective immediately.

La Cucina Italiana Finds New Publisher

Earlier this month George Hirsch announced that he would be stepping down as Publisher of La Cucina Italiana, and today, the magazine has found his replacement: Gregory Slattery from Bauer Media Group. Slattery was the company’s Vice President and Publisher, overseeing publications like Woman’s World and ID Magazine.

Hirsch improved circulation and ad revenue during his time at La Cucina, so Slattery has some big shoes to fill. To help, we’ve already forwarded him FishbowlNY’s legendary grilled cheese recipe for consideration in an upcoming issue. It’s Italian because we watch Rocky while making it.

In Touch Loses Editor

intouch cover.jpg Keith Kelly reports today that Bauer Publishing‘s celebrity tab In Touch Weekly has lost its editor.

According to Kelly’s sources, Richard Spencer left his post “abruptly” on Monday, as the magazine was in the midst of closing deadlines. The reason for the departure could be a dispute with Bauer’s CEO Hubert Boehle over pay. Said Kelly:

“Signs point to a monumental blow-up between Spencer and [Boehle] — possibly over Spencer’s demands for a boost in the $750,000-a-year compensation package he was said to be pulling down.”

In Touch‘s executive editor Michelle Lee is the likely successor for Spencer, Kelly added. A Bauer spokesperson has not yet returned our requests for comment.

Read more: Editor not In TouchNew York Post

Traveling Game Show Coming To Town

cwoolery01.jpgIn Touch Weekly is hosting a “traveling game show,” called Hollywood Hotseat, that, you guessed it, travels around the country pitting top advertising agencies against each other in a test of celebrity knowledge. (Oh, that’s not what you guessed?)

The Los Angeles edition will film here on Wednesday, featuring agency teams from Carat, DDB, Horizon Media, Initiative, Mediacom, MediaVest, OMD, RPA, Universal McCann, and ZenithOptimedia.

And, of course, it’s hosted by Chuck Woolery.

Since this is a game show about people who write press releases, it’s only fair to include the press release:

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