During an interview at mediabistro.com’s eBook Summit, Kay wondered aloud how self-promoting authors, bloggers and other freelance writers survive. Do they write while also having a full-time job to pay the bills? We’ve often wondered the same ourselves, but there seems to be no right answer. Even Kay acknowledged that she was able to write her book, Womenomics, in part because of her full time gig at the BBC.

But beyond an awareness of the challenges of the publishing and journalism world today, Kay did have some good advice for journalists: focus on your own brand through blogs and social networking. Gone is the conventional wisdom that journalists have to write a book in order to extend their credibility and notoriety. Now, it’s all about the blog.

“Journalists with a high profile in Washington have a blog that’s a high profile,” Kay said, citing George Stephanopolous, Jake Tapper and John Dickerson as good examples of this. She also said journalists are now using their blogs as a homebase while working for many different organizations or platforms. “The more places I have to get income from and to have a platform on, the safer life feels.”

VIDEO: Sister blog TVNewser talks with Kay at the eBook Summit about being a foreigner working on a U.S. news broadcast.

Earlier: eBook Summit: Digital Lessons For Journalists, News Organizations

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Carr told “BBC World News America” anchor Matt Frei, that he is more excited than ever to work at the Gray Lady since the current climate of shutting down newsrooms “has made the kind of information that we make and manufacture every single day, indeed by the hour, all the more important.”

In the interview, as in his column, Carr acknowledged that the Times has to come up with some new ways to generate revenue. Despite the fact that its Web site has 20 million readers and, according to Carr, “3 million people that stop by all the time throughout the day.”

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New Career Opportunities Daily: The best jobs in media.