1003_mockup.gif

— DIANE CLEHANE

A little birdie told us we missed Wyclef Jean by a day. Then, on Monday night, we hear the joint was jumping at Miramax’s party for The Tillman Story with Josh Brolin making the scene. We didn’t spot any celebrities in the dining room at Michael’s today (it is August, after all), but we did chat up plenty of the usual suspects who were getting in one of the last power lunches of the summer season before decamping to their cottages on the beach. (We’ll be sequestered in our air conditioned living room watching Mad Men on demand if this awful heat drags on.)

I was lunching today with public relations maven Catherine Saxton and Benjamin Cohen, president and founder of BobCarMedia. I’ve met plenty of self-made moguls here at Michael’s, but I have to say when it comes to having passion for what he does, Ben puts a lot of those guys to shame. From the moment I sat down, I found myself transfixed by Ben’s story of serial entrepreneurship that started when he was 12 years old at his parents’ retail store in Brooklyn. Enterprising Ben was so good at bringing the customers in that a competitor stole him away at age 15, and by 18, he was running his own electronics store in Westchester. At 25, he expanded his empire to include 50 cellular phone stores nationwide. “I always wanted to take the intimidation factor out of purchasing technology,” Ben told me.

In the late nineties, he opened a ‘technology salon’ on Park Avenue that was designed to keep Manhattan execs up to date with the latest gizmos and gadgets. The concept was so successful that it landed him on Bill Gates’ radar who then tapped Ben’s company for the east coast launch of Windows98. “That changed everything,” says Ben.

Ben launched BobCarMedia in 2002 with a focus on getting companies to embrace the concept of mobile marketing tools that allow consumers to test drive products outside the brick-and-mortar environment. Today, his brand ambassadors had two of his sleek, eco-friendly BobCars parked outside Michael’s so the curious could try out T-Mobile’s webConnect Rocket. “We’ve shown marketers you don’t need to wait for the customer to go into the store,” says Ben who has helped CLEAR, Wendy’s and Snickers rev up their businesses all over the country. “We’re new, different and run lean and mean. We can adapt to changing technologies and news market fast, and that means great things for our clients.”

Here’s the rundown on today’s crowd:

1. Uber agent Ed Victor and pals

2. Peter Brown

3. Hearst president David Carey, who arrived with a copy of the latest issue of Marie Claire under his arm, and a distinguished looking gent we didn’t get to meet.

4. Steven Rubenstein and an unidentified casually clad gal.

Read more