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Posts Tagged ‘Better Homes and Gardens’

Apartment Therapy Founder Joins Better Homes and Gardens

Maxwell Ryan, the founder of Apartment Therapy, is joining Better Homes and Gardens as a contributing editor. His column, “Apartment Therapist,” will feature decorating and lifestyle tips. Ryan’s column will appear several times a year.

“For more than nine years, Maxwell has helped people master the elements of good home design, with a particular focus on organization and personal expression,” Gayle Butler, editor-in-chief of Better Homes and Gardens, said in a statement. ”We are thrilled that he will be bringing our readers his distinctive point-of-view and great ideas for living large in small areas.”

Ryan’s debut column is in Better Homes and Gardens’ October issue, which on newsstands now.

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Revolving Door: USA Today, Better Homes and Gardens, 21st Century Fox

Below are a few moves that we wanted to point out, in addition to the ones we already mentioned today. Enjoy.

  • Rem Rieder is joining USA Today full-time as its media editor. Rieder had been contributing a column for the past few months. He was most recently American Journalism Review’s editor. Rieder joins USA Today July 15. The full memo announcing the move can be found at Jim Romenesko.
  • Amy Brightfield has been named health and features editor of Better Homes and Gardens. She comes to BHG from Woman’s Day where she served as health director. This is Brightfield’s second stint with Meredith, as she was a senior health editor with Fitness from 2001 to 2007.
  • Julie Henderson has been promoted at News Corporation. Hollywood Reporter notes that Henderson was just named executive VP of corporate communications for 21st Century Fox, the entertainment side of News Corp., which splits Friday.

Better Homes and Gardens Names East Coast Producer/Editor

Better Homes and Gardens has named Eddie Ross its east coast producer/editor, for print and digital. Ross comes to Meredith from Rue La La, where he most recently served as editorial director. He has also held various editorial positions at Food Network Magazine, Martha Stewart Living and more.

“Eddie’s creative, inventive approach to decorating and personal style is a perfect match for our audience of women who are passionate about expressing their style in everything that they do,” said Gayle Butler, editor-in-chief of Better Homes and Gardens, in a statement. “Additionally, his deep video experience will be invaluable to us as we expand our video content across our digital platforms.”

Ross will report to Kelly Kegans, senior deputy editor, home design.

Better Homes and Gardens Names Lifestyle Editor

Christina Poletto has been named lifestyle editor for Better Homes and Gardens. Poletto has been with Meredith since 2010, when she joined as senior publicity manager for the Better Homes and Garden brand. Prior to Meredith, Poletto was the founder of Cinch Publicity.

“Christina has impressed us with her tremendous passion and fresh, creative thinking,” said Gayle Butler, editor-in-chief of Better Homes and Gardens, in a statement.  ”She also brings us strong skills in socializing content. We are thrilled to welcome her to the editorial team.”

Poletto’s appointment is effective immediately. She reports to Katherine Pushkar, senior deputy lifestyle editor.

Jim Blume Named Editorial Director for Meredith’s Special Interest Media Group

Jim Blume has been named editorial director of Meredith’s Special Interest Media group. Blume was most recently group editor/edit admin for Meredith’s National Media Group. In the new role at Meredith, Blume will be responsible for over 120 Better Homes and Gardens-branded magazines and digital brands.

“Jim brings Special Interest Media a stellar blend of experience in the business, technology, and creative aspects of publishing,” said Gayle Butler, Meredith National Media Group executive vice president and Better Homes and Gardens’ editor-in-chief. “His expertise will be a valuable asset in driving the business forward across print and digital platforms.”

Blume will report to Butler.

Promotions and Additions at Better Homes and Gardens

Better Homes and Gardens announced a few changes today. Below are the highlights.

  • Greg Kayko has been named managing editor. He was most recently editorial director of Special Interest Media. Kayko is succeeding Lamont Olson, who is retiring. Kayko will report to Gayle ButlerMeredith National Media Group’s executive vice president and Better Homes and Gardens’ editor-in-chief.
  • Kelly Ryan Kegans has been promoted from assistant deputy editor, home design, to senior deputy editor, home design. She is succeeding Oma Blaise Ford, who has been named executive editor. Kegans has been with Meredith since 2002.
  • Maggie Meyer has been promoted from assistant art director in the food group to senior food editor. She reports to Nancy Hopkins, senior deputy editor, food and entertaining.
  • Melissa Feldman joins as east coast Home editor. Feldman previously worked as a freelance design editor and writer.

Meredith Promotes Tony Imperato

Meredith Corporation has promoted Tony Imperato from associate publisher, sales, to vice president, publisher, of Better Homes and Gardens. Imperato has been with Meredith since 2005. Prior to serving as associate publisher at Better Homes and Gardens, Imperato was publisher of Country Home.

“Tony brings tremendous passion, leadership and enthusiasm along with a sharp focus on business growth to his role,” said Tom Harty, president of Meredith National Media Group. “This unique combination of talents, as well as his exceptional focus on teamwork, has produced a winning strategy for the brand and his team.”

Imperato will continue to report to Jim Carr, president of Better Homes and Gardens.

New Executive Editor, Other Moves at Better Homes and Gardens

Better Homes and Gardens has made a few moves today. Oma Blaise Ford has been promoted from Senior Deputy Editor, Home Design — a position she has held since 2002 — to Executive Editor of the magazine. Gayle Butler, Meredith National Media Group Executive Vice President and Better Homes and Gardens’ Editor-in-Chief, said that Ford’s experience is valuable to the brand. “She has a deep understanding of women and their passion for home, an exceptional style sensibility, and a fierce commitment to editorial service,” said Butler.

Additionally, Laurie Buckle has been named Editorial Director for the Better Homes and Gardens Food Content Core, which is a new position. Buckle most recently worked as Bon Appétit‘s Managing Editor.

Ellen Miller and Elizabeth Frantz have also joined the Better Homes and Gardens team. Miller has been named Beauty and Fashion Director. She comes to the magazine from Shape, where she worked as its Beauty Director. Frantz has been tapped to be Better Homes and Gardens’ Associate Social Media Editor. Frantz previously worked at Zocalo Group, a social media agency based in Chicago.

Better Homes and Gardens Redesigns Website

Better Homes and Gardens has revamped their website to reflect a more modern brand, says Gayle Butler, the magazine’s Editor-in-Chief. “The new BHG.com reflects our overall digital strategy – a continual evolution to reach, engage and inspire women with trusted content wherever they are,” she adds.

The new site’s most prominent feature is large, bold photographs, which give the features that the pictures are attached to a real pop. And of course there’s always new advertising opportunities that come with a new layout.

Lauren Wiener, Senior Vice President for Meredith Women’s Network, explains, “The relaunch offers new integration opportunities for our advertising and marketing partners. Ad placements allow marketers to become part of the conversation with the consumer in a deep and highly engaged dialogue.”

Better Homes and Gardens TV Deal Altered

The deal between Better Homes and Gardens and celebrity chef Jamie Oliver’s Jamie Oliver’s Food Revolution TV show has gone downhill very quickly.

The chef appeared in BHG’s April issue, and Eric Liskey, the magazine’s Editor, was supposed to appear in an episode of Oliver’s show during May sweeps. However, that is not how the turnip grew (or whatever).

According to Adweek, Oliver’s ratings have tanked, prompting ABC to yank the planned BHG episode and reschedule it for the doldrums of summer TV programming.

Such is life with celebrities – especially British ones. They can’t be trusted.

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