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Posts Tagged ‘Better Homes and Gardens’

Jamie Oliver and Better Homes and Gardens To Collaborate on Television

Meredith magazines has been looking to increase its presence on television with a new partnership between its flagship magazine Better Homes and Gardens and British celebrity chef Jamie Oliver.

Adweek reports that the first collaboration effort will involve an episode of “Jamie Oliver’s Food Revolution” on ABC, the surprisingly controversial show in which Oliver comes to America and tries to get us to stop eating fast food and getting fat, which we as a country are wont to do. Thank god for the British! On the May 10th episode of Oliver’s show, BHG deputy garden editor Eric Liskey will help plant a (presumably edible) garden at a Los Angeles high school. The experience is also documented in the April issue of the magazine and in its new digital iPad edition.

Moving into television can be a smart move for magazines, such as Food & Wine‘s collaboration with Bravo’s hit show “Top Chef.” However, Adweek points out that BHG might have chosen a slightly more successful show: Oliver’s show is behind “NCIS” on CBS, “Glee” on Fox, and “The Biggest Loser” on NBC in ratings.

Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

Meredith Cuts 45 Jobs, Repositions Special Interest Division

merelogo.jpgMeredith Corp., which seemed to have such a successful year in 2009, announced today that it is planning to “reposition” its Special Interest Media business, resulting in the loss of about 45 jobs.

Meredith has over 90 special interest magazines covering remodeling, decorating, food and entertaining and gardening, including titles such as Diabetic Living and Kitchen and Bath Ideas. But Meredith’s president Stephen Lacy said today that the effects of the recession have led the company to reposition the division to focus on “certain home and food verticals, in particular those aligned with the Better Homes and Gardens brand.”

Although Meredith currently leads the special interest media industry, it is planning to cut the number of special interest issues it produces from 150 in fiscal 2010 to 90 in fiscal 2011. “We continue to believe in the long-term viability of this business and believe this strategy will deliver substantially higher profitability going forward,” Lacy said in a statement about the decision today.

A Meredith spokesperson told FishbowlNY that these layoffs will occur immediately in most cases, and that most employees won’t be reassigned within the company. Layoff notifications have already been made, so if you know anything let us know.

Meredith said that it was recording a special charge of $5.5 million for the second quarter of fiscal 2010 for the repositioning, which includes costs for severance.

Update: We have learned that there will be no layoffs from Meredith’s operations in New York. A bulk of the cuts will come from its Des Moines, Iowa headquarters.

Read the press release.

Meredith Ends Year With A Bang

meredith-corp1.jpgIn a year where most media companies measured successes not with how much they gained but with how little they lost, Meredith Corporation stood out not only for the awards they won, but for actually gaining ad pages overall, increasing total ad revenue, and integrating and expanding its Web division. Who thought that titles like Better Homes and Gardens and Family Circle would totally make bank against Time Inc. and Condé Nast‘s breadwinners who all had to scale back this year?

Read the official press release after the jump.

Previously: Meredith Titles Gain More Ad Pages In December, Meredith Turnaround Wins Publisher Of the Year, Meredith, WE Launch Cross Promotion

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Food Network Magazine Promotes, Expands Marketing Staff

mag.jpgWith Meredith Corporation publications like Better Homes and Gardens and Family Circle perhaps being the only magazines increasing ad pages this year, is it any surprise that other home and cooking titles are looking to increase in the same way?

Food Network Magazine is certainly looking to get its name out there, today announcing the promotion of two of their employees to high-level marketing positions: former marketing coordinator Nikki Zila has been bumped up to associate manager in integrated marketing, while previous manager Allison Home will now be serving as marketing director. Meanwhile, two new hires, Fabian Castro and Julie Mahoney, have been brought on as director of brand development and director of promotions and merchandising, respectively.

Full press release on the Food Network Magazine announcements after the jump

Earlier: Food Network Magazine Beefs Up Staff

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Meredith Titles Gain More Ad Pages In December

better.jpgIn a turbulent year for print titles, only ten magazines managed to show a positive gain for the number of their ad pages. According to min Online, five of those titles happen to belong to the Meredith Corporation, including Family Circle, Better Homes and Gardens, Ladies’ Home Journal, Fitness, and More.

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Meredith’s Revenue May Be Down, But National Media Group’s Profit Sees Growth

meredith new.pngMeredith Corp., publisher of Better Homes and Gardens and Ladies’ Home Journal, released its first quarter 2010 earnings results this morning, reporting revenues were down to $332 million during the quarter, compared to $364 million last year.

However, the company’s national media group saw profits rise 14 percent to $39 million, although revenues dropped to $272 million during the quarter compared to $294 million during the same period last year. Advertising revenues also dropped five percent to $137 million, although the company was quick to point out that the first quarter was “the third consecutive quarter of advertising performance improvement.”

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Meredith Turnaround Wins Publisher Of the Year

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Last summer Meredith Corp, publisher of Better Homes and Gardens and Ladies’ Home Journal, was in dire straights. Before we knew of the great magazine downturn, Meredith was doing frantic damage-control after letting go dozens of employees over the summer, as well as the folding of Country Homes in January of ’08.

That’s why Meredith’s extensive turnaround has earned the corporation Publisher of the Year award from Advertising Age.

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Meredith Launches Video On Demand Partnership

meredith new.pngThanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.

In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.

Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.

Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.

“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Steve Lacy, Meredith’s president and CEO. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”

Last month, Meredith unveiled a new logo and marketing strategy, in an effort to rebrand itself as a multimedia marketing company rather than just a magazine publisher. Meredith renamed its publishing properties and their related interactive sides the National Media Brands while the broadcasting properties now fall under the Local Media Brand heading, and the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, are called Marketing Solutions.

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo

Related: Conde Nast Cuts Content Deal With Social Media Center Boxee (WebNewser)

Meredith Promotes Sareyan To Chief Brand Officer

AndySareyan.jpgMeredith Corp., which in the midst of a rebranding effort, announced yesterday that it has promoted Andy Sareyan to chief brand officer of the company’s National Media Group.

In addition to his new role, Sareyan, who joined the company three years ago, will remain president of Better Homes and Gardens and an executive VP of the media group.

“In addition to overseeing Consumer Marketing, Sareyan will supervise the continued expansion of Meredith’s consumer marketing activities to online platforms,” the company explained. He’ll also be in charge of Meredith’s consumer database, which is one of the largest in the country, while maintaining oversight of the More, ReadyMade and Family Circle brands.

Full release after the jump

Earlier: meredith Repositions Marketing Approach, Debuts New Logo

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