WhyHunger is the organization at the heart of Hungerthon, the yearly charity event broadcast today on many stations, primarily owned by CBS Radio.

Started in 1975, this year’s event takes on a special need–victims of Superstorm Sandy. The devastation altered the airing of Hungerthon, which traditionally runs close to Thanksgiving.

“Hurricane Sandy created a crisis that was front and center in everyone’s minds and life experience,” Noreen Springstead, director of marketing and fundraising for WhyHunger, tells FishbowlNY. “Families who had never before been without food or shelter were forced to endure these hardships for the first time, and many are still struggling to meet their basic needs.”

Despite the agency’s focus on the long-term poverty crisis, WhyHunger partnered with numerous tri-state groups to provide essential food and water to those struggling in the days and weeks since Sandy.

“Through Hungerthon’s many public service shows we are shining a spotlight on those organizations and also raising funds for their work,” Springstead says. “We have long-term relationships with the most effective organizations in New York and New Jersey that are solving the hunger problem and are able to support them during this critical time.”

Springstead says those in need can call the national hotline at 1-866-3-Hungry for assistance.

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