Sometimes, Time-ing can be everything. New York contributing editor Gabriel Sherman has been working on a big feature article about Time Inc. that is due next week.
So… When Gawker fanned the flames of the Sponsored Content Apocalypse with its Monday report about a controversial Sports Illustrated spreadsheet, Sherman was in a perfect warm-phone position to get comment from a top executive. He spoke today with Time Inc. chief content officer Norm Pearlstine:
Pearlstine pushed back hard against the criticism of the document. He said the controversy has been drummed up by the [Newspaper] Guild as part of a tense contract negotiation.