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Posts Tagged ‘Bill Phillips’

You Could be The Next Men’s Health Cover Bro

Men’s Health is launching a contest to find a normal, every day dude to feature on its November cover. WWD reports that anyone interested can submit photos of themselves to mhguysearch.com or audition in person at the Herald Square Macy’s on April 12.

The winner of the Ultimate Men’s Health Guy contest will be selected by a group including the glossy’s editor, Bill Phillips, and Kenneth Cole (who is sponsoring the competition).

If you think you have what it takes to be a Men’s Health cover model, by all means, give this a shot.

If you’re not quite sure you have what it takes, here are some prerequisites: Awesome abs, perky pecs, bulging biceps and 10 TIPS FOR RED HOT SEX TONIGHT.

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Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

David Zinczenko Departs Rodale

David Zinczenko is leaving Rodale after 20 15 years with the company. During his time there, Zinczenko was responsible for elevating the Men’s Health brand. According to a release from Rodale, the departure was “mutual” and ahead of Zinczenko’s contract ending. The New York Post says that the rumor floating around town is that Zinczenko left to start a new company with Steve Perrine, who is also leaving Rodale.

With Zinczenko leaving, some changes were announced. Bill Phillips has been named vice president/editor-in-chief of the Men’s Health brand; Peter Moore has been promoted to vice president/editor-in-chief of Men’s Health; and Adam Campbell has been promoted to editor of MensHealth.com. Both Moore and Campbell will report to Phillips.

In a release, Maria Rodale, CEO of the company, said she was thankful for Zinczenko’s “creativity and leadership,” and she “truly wish[es] him all the best as he grows in new ways and in new places.” But when Adweek asked if Zinczenko had become unafforable, she was much more curt. “What he wanted we really couldn’t give, and I’m not talking about money,” Rodale said. “It was time for him to move on.”