During his time at MSNBC, programming executive David Bohrman took the bold step of giving radio personality Don Imus a TV simulcast. Those would turn out to be the earliest days of what is now a booming cable format, especially at Current, where Bohrman is currently president.
Added in March, the network’s six-hour “morning block” features three hours with Washington D.C. based Bill Press, followed by three more led from Burbank by Stephanie Miller. Intriguingly, Press remembers those Imus simulcast days well.
“At the time, Imus didn’t have a huge following nationwide, but he did in D.C.,” Press tells FishbowlLA via telephone earlier this week from the TCA. “In a sense, Bohrman is attempting to repeat his experiences at MSNBC with this Current morning block.”
Press says the expansion of his program to TV has brought only minor changes: he puts on a little powder each morning to reduce the glare and his producers are making an effort to up the number of in-studio guests. Miller on the other hand tells us that she goes straight from the radio show each day to a spinning class, so for her, it’s sweatpants and her naturally scrubbed complexion.