During his time at MSNBC, programming executive David Bohrman took the bold step of giving radio personality Don Imus a TV simulcast. Those would turn out to be the earliest days of what is now a booming cable format, especially at Current, where Bohrman is currently president.

Added in March, the network’s six-hour “morning block” features three hours with Washington D.C. based Bill Press, followed by three more led from Burbank by Stephanie Miller. Intriguingly, Press remembers those Imus simulcast days well.

β€œAt the time, Imus didn’t have a huge following nationwide, but he did in D.C.,” Press tells FishbowlLA via telephone earlier this week from the TCA. β€œIn a sense, Bohrman is attempting to repeat his experiences at MSNBC with this Current morning block.”

Press says the expansion of his program to TV has brought only minor changes: he puts on a little powder each morning to reduce the glare and his producers are making an effort to up the number of in-studio guests. Miller on the other hand tells us that she goes straight from the radio show each day to a spinning class, so for her, it’s sweatpants and her naturally scrubbed complexion.

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