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Posts Tagged ‘Bill Werde’

Former Billboard Editorial Director Points to Egregious Example of ‘Echo Chamber Reporting’

LadyGagaARTPOPOn Monday, BuzzFeed’s Myles Tanzer introduced a whole new audience to Angela Cheng, a pseudonymous music blogger who recently shifted her very questionable act from examiner.com to the URL popmusicgadfly.com.

Entangled in this trail is former Billboard editorial director Bill Werde and industry superstar Lady Gaga. The publication of the BuzzFeed story led Werde to reluctantly chime in via Tumblr and sparked a follow-up post from Cheng on April 1. We’re going to focus on Werde’s post, since it addresses the “Culpability of the Media” and what appears to be some very lazy reporting:

On November 17, 2013, “Sabrina O’Connor” [another mysterious examiner.com blogger byline] posted a story on Examiner.com that claimed Lady Gaga’s Interscope label had spent $25 million to promote her album ARTPOP, which had been released 11 days earlier.

Within days that number had been repeated in seemingly any outlet that could credibly cover such a matter: Business Week; New York magazine; Business Insider. A couple of weeks later, the New York Post published a razor-sharp hatchet job on Gaga, once again, floating the $25 million figure.

(Credit where it’s due: the only outlet I could find that called bullshit, and did it the very next day, was Roger Friedman at Showbiz 411.)

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Janice Min Takes Over Billboard

In honor of vinyl, the medium that along with radio cemented Billboard‘s place in the media firmament, we’ve got an A-side and B-side for this story.

BillboardLogoThe A-side is a gargantuan press release (and mirrored article version) blasted out last night announcing that Janice Min has been promoted to co-president/chief creative officer of the Entertainment Group of Guggenheim Media. In partnership with John Amato, formerly overseeing Backstage, her duties will now also encompass the re-invigoration of Billboard:

“The combination of Billboard and The Hollywood Reporter under one editorial voice creates a true entertainment super-brand,” said Min. “I’m excited to be at the center of two organizations so influential in driving the conversation in popular culture. The breaking news, personalities and glamour — all wrapped in a sophisticated media environment – that the two brands deliver make for a thrilling combination.”

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None of Christina Aguilera’s BFFs Are Bloggers

There was a memorable industry Q&A today at the W Hotel in Hollywood. The occasion was the Billboard/Hollywood Reporter Film & TV Conference; the interviewee, singer and The Voice judge Christina Aguilera:

“Now everyone is a critic,” she said with a smile, on the subject of the tabloid press and online bloggers. “I don’t read blogs. It’s just God-knows-who in Buttf— wherever writing hate sh–. You can’t take it seriously. I’m sure you’ve all been hated on at some point by Buttf— people.”

Taking Aguilera’s analogy to its logical extreme, FishbowlLA checked out the blogs on the Internet’s two leading platforms that are literally parked at Buttf—. This will probably be only small consolation to Ms. Aguilera, but there is nothing posted at the Blogspot namesake, while WordPress Buttf— is in a foreign language.

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LAT ’s Alex Pham Makes a Beeline for Billboard

Geoff Boucher’s decision to take his Hero Complex 2.0 show to EW is not the only major October 1 start date news of the day involving a valuable LA Times Calendar contributor. The same is true of entertainment and technology reporter Alex Pham.

On that same Monday, Pham will begin the next phase of her career as senior correspondent for Billboard, which has been doing a good job recently of reinventing itself on the Web. Her very fertile beat will be emerging technologies in music. From today’s release:

Pham will be responsible for covering new platforms and technologies in and around the music space, including startups and investments, Silicon Valley, and top companies such as Google, Apple, Facebook and Amazon. Pham will be based in Los Angeles and will report to Billboard deputy editor Yinka Adegoke

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Yinka Adegoke Named Deputy Editor of Billboard

Yinka Adegoke has been named deputy editor of Billboard magazine. Adegoke comes to Billboard from Reuters, where he served as senior media correspondent since 2006.

“Yinka is one of the top entertainment business journalists and thinkers in the industry today,” said Bill Werde, Billboard’s editorial director, in a statement. “I’m thrilled to bring him on to lead Billboard’s world-class team of reporters. The hire of Yinka shows yet again that Billboard is a brand that invests in talent to serve our readers.”

Adegoke begins at Billboard September 17.

AP Announces New THR-Billboard Feed

Looks like TheWrap-Reuters is getting some additional competition.

Per a press release issued today by AP, the venerable wire service has pacted with Prometheus Global Media for a similar entertainment industry news feed, launching later this month. In this case, Associated Press will be parsing items from the Hollywood Reporter and Billboard. Per the release:

“Being part of AP’s massive distribution network will open THR to huge new audiences from around the world,” said The Hollywood Reporter editorial director Janice Min

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Bill Werde: ‘iTunes’ Success Does Not Equal Billboard‘s Detriment’

The lifeblood of Billboard has always been its music charts, like the Hot 100 or Top 200 Albums. Yet, now that Apple has officially killed Tower Records, it’s easy to assume that the Billboard brand is suffering right along with physical album sales.

Not true, says editorial director Bill Werde. With conferences like its upcoming Country Music Summit and cover subjects that keep folks buzzing, Werde says his mag has been able to adapt (thrive, even) with the times.

“I think there’s some important differentiation between what iTunes does and what Billboard does,” @bwerde explained. “I think iTunes is great for measuring immediacy. If you wanna see just a quick thing, like someone was on Glee last night. [To see] how did that song do, the next morning you can go to the iTunes chart and see there was an immediate response.”

In the full video, Werde details more of Billboard‘s cover strategy and reveals whether  he’s Team Kim or Team Nicki.

You can also watch this video on YouTube.

Part 1: Billboard‘s Bill Werde: ‘If You’re Gonna Write About Music, You Better Love It’
Part 2: Billboard‘s Bill Werde Takes On Idol, Reality TV

 

Billboard‘s Bill Werde Takes On Idol, Reality TV

While Billboard has long been required reading for music industry professionals, its online counterpart Billboard.com has expanded over the years to be more consumer friendly, often covering whatever musical moment is in the zeitgeist.

So, for the second installment of our @MediaBeat interview, we got editorial director Bill Werde to weigh in on music television, like Danielle Staub‘s quest for the Hot 100, and why  American Idol has produced more flops than platinum plaques. (We see you, Taylor Hicks.)

“Once you get off of Idol, it’s just such a fleeting window of opportunity generally,” @bwerde said. “We’ve seen –  and the labels now know — that when you finish second, or third, or fourth, or somewhere in the top 10 on Idol, you’ve had an enormous amount of exposure. But you better get those records out fast because, in like 20 minutes, people are going to forget about you.”

You can also watch this video on YouTube.

Part 1:Billboard‘s Bill Werde: ‘If You’re Gonna Write About Music, You Better Love It’
Part 3: Bill Werde: ‘iTunes’ Success Does Not Equal Billboard‘s Detriment’

Billboard‘s Bill Werde: ‘If You’re Gonna Write About Music, You Better Love It’

Think you’ve got it bad as a writer? Try being a music journalist when not one, but two of the industries you rely on are struggling.

“If you want a career writing about music, my advice to you would probably be medical school, maybe law,” joked Billboard editorial director Bill Werde in our @MediaBeat interview. “Music journalism was one of the hardest hit forms of journalism, I think, because once upon a time, you really needed a critic to tell you if you wanted to spend money on an album… Obviously today, you can hear everything all the time, usually even before it’s released.”

Watch the full interview for @bwerde‘s tips on scoring that Beyonce byline, and to find out why the  Kanyes of the world are making his job (and Matt Lauer‘s) just a tad more, well, interesting.

You can also watch this video on YouTube.

Part 2: Billboard‘s Bill Werde Takes On Idol, Reality TV
Part 3: Bill Werde: ‘iTunes’ Success Does Not Equal Billboard‘s Detriment’