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<title>Bloomberg BusinessWeek - FishbowlNY</title>
<link>http://www.mediabistro.com/fishbowlny</link>
<description>Turning the Page For New York Media</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>Businessweek Offers 12 Free Issues to Deadbeat Millennials</title>
<description><![CDATA[<p><em><img class="alignright size-full wp-image-83185" title="" src="http://www.mediabistro.com/fishbowlny/files/2013/05/5-20-13-cover-21_newsstand.jpg" alt="" width="200" height="267" />Bloomberg Businessweek</em> is taking a creative approach to nabbing new readers: It&#8217;s calling them out for being deadbeats. The magazine has launched a minisite <a href="http://BBWgetsyouahead.com" target="_blank">BBWgetsyouahead.com</a> to get people interested. BBW jokes aside, the site offers digital gift cards — good for 12 free issues of <em>Businessweek</em> — that people can send to Millennials who are underemployed or unemployed and still living with the moms and pops.</p>
<p>There are 42 different gift cards, each with a humorous tagline like &#8220;Even Snooki has a job.&#8221; The cards and the site are part of a larger ad campaign titled &#8220;<em>Bloomberg Businessweek</em> Gets You Ahead.&#8221;</p>
<p>Free <em>Businessweek</em> is nice, but it probably won&#8217;t help any of those 18 to 34 year olds actually get a job or their own place. But hey, they might as well have a good magazine to peruse while deepening the dent in the living room couch.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweek-offers-12-free-issues-to-deadbeat-millennials_b83173#disqus_thread</comments>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
<pubDate>Wed, 22 May 2013 13:33:17 +0000</pubDate>
  
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<title>Yet Another Brilliant Businessweek Cover</title>
<description><![CDATA[<p style="text-align: center;"> <img class="aligncenter  wp-image-80124" title="754213540" src="http://www.mediabistro.com/fishbowlny/files/2013/04/754213540.jpg" alt="" width="397" height="529" /></p>
<p>Here is yet another fantastic cover from the folks at <em>Bloomberg Businessweek</em>. And <a href="http://youtu.be/oU6mPYFtF8E" target="_blank">here is something to listen to</a> while looking at it.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/yet-another-brilliant-businessweek-cover_b80123#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/yet-another-brilliant-businessweek-cover_b80123</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
<pubDate>Fri, 05 Apr 2013 14:38:04 +0000</pubDate>
  
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<item>
<title>Businessweek Debuts Design Issue</title>
<description><![CDATA[<p><em><img class="alignright  wp-image-75090" title="BBWcover05_DesignIssue 1.28.13" src="http://www.mediabistro.com/fishbowlny/files/2013/01/BBWcover05_DesignIssue-1.28.13-225x300.jpg" alt="" width="180" height="240" />Bloomberg Businessweek</em> is a good looking magazine, so it makes sense for it to take a stab at design. The magazine&#8217;s first design-themed issue hits newsstands today, and it&#8217;s packed with features from 31 of the world&#8217;s most cutting edge thinkers and innovative products in that market.</p>
<p>Here&#8217;s just a few:</p>
<ul>
<li><strong>Yves Béhar</strong>, the founder of Fuseproject and the man behind Nivea&#8217;s rebranding</li>
<li><strong>Es Devlin</strong>, a stage and costume designer who is responsible for some of the weird crap <strong>Kanye West</strong> and <strong>Lady Gaga</strong> have worn</li>
<li>BioCouture, clothing made from bacteria</li>
</ul>
<p></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweek-debuts-design-issue_b75086#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/businessweek-debuts-design-issue_b75086</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
<pubDate>Fri, 25 Jan 2013 09:50:57 +0000</pubDate>
  
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<title>Cover Battle: Businessweek or Elle</title>
<description><![CDATA[<p style="text-align: center;"><img class="aligncenter  wp-image-72841" title="tumblr_mez8yk6fuu1qh3465o1_1280" src="http://www.mediabistro.com/fishbowlny/files/2012/12/tumblr_mez8yk6fuu1qh3465o1_1280.jpg" alt="" width="450" height="600" /></p>
<p>Welcome back to another FishbowlNY Cover Battle, our weekly feature that asks readers to pick the better of two fantastic magazine covers. This week we have <em>Businessweek</em> versus <em>Elle</em>. <em>Businessweek</em> bounced back after <a href="http://www.mediabistro.com/fishbowlny/youre-better-than-this-businessweek_b72541">an unusually bad cover</a> last issue to bless us with this ultra-creepy one. If you stare at this lady long enough you&#8217;ll have nightmares for at least a week, which — fittingly enough — is the same effect stepping into a Walmart can have.</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-elle_b72840#more-72840" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-elle_b72840#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-elle_b72840</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Cover Battle]]></category>
		<category><![CDATA[Elle]]></category>
		<category><![CDATA[Jennifer Lawrence]]></category>
<pubDate>Thu, 13 Dec 2012 13:38:37 +0000</pubDate>
  
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<item>
<title>With Obama Win, Businessweek Shelves Romney Cover</title>
<description><![CDATA[<p style="text-align: center;"><img class="aligncenter  wp-image-71330" title="image004" src="http://www.mediabistro.com/fishbowlny/files/2012/11/image004-744x1024.jpg" alt="" width="357" height="491" /></p>
<p>The above is the <em>Businessweek</em> cover that will never see the printing press. For this week&#8217;s issue, the magazine prepared two covers, one featuring the aged face of <strong>Barack Obama</strong>; the other, <strong>Mitt Romney</strong>.</p>
<p>With Obama&#8217;s victory, the Romney cover was shelved and the Obama illustration got the nod. Below is the cover <em>Businessweek</em> readers <a href="http://www.businessweek.com/articles/2012-11-07/cover-of-bloomberg-businessweek-marks-reelection-of-president-obama" target="_blank">will see</a>. Both illustrations are by <strong>Justin Metz</strong>.</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/with-obama-win-businessweek-shelves-romney-cover_b71329#more-71329" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/with-obama-win-businessweek-shelves-romney-cover_b71329#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/with-obama-win-businessweek-shelves-romney-cover_b71329</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
<pubDate>Wed, 07 Nov 2012 15:37:24 +0000</pubDate>
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<title>Cover Battle: Businessweek or Playboy</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-71118" title="BBW Cover Global Warming 11.5.12" src="http://www.mediabistro.com/fishbowlny/files/2012/11/BBW-Cover-Global-Warming-11.5.12.jpg" alt="" width="467" height="623" /></p>
<p>Welcome back to FishbowlNY&#8217;s weekly Cover Battle. This week we have <em>Bloomberg Businessweek</em> versus <em>Playboy</em>. <em>Businessweek</em> features a bold statement that is sure to create controversy among people who are idiots.</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-playboy_b71117#more-71117" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-playboy_b71117#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/cover-battle-businessweek-or-playboy_b71117</link>
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		<category><![CDATA[Cover Battle]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Playboy]]></category>
<pubDate>Thu, 01 Nov 2012 11:32:30 +0000</pubDate>
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<title>Janet Paskin Joins Bloomberg Businessweek</title>
<description><![CDATA[<p><strong><a href="http://www.mediabistro.com/Janet-Paskin-profile.html"><img class="alignright size-full wp-image-70805" title="images" src="http://www.mediabistro.com/fishbowlny/files/2012/10/images4.jpeg" alt="" width="200" height="46" />Janet Paskin</a></strong> has been named assistant managing editor of <em>Bloomberg Businsessweek</em> and editor of Businessweek.com. Paskin comes to Businessweek from the <em>Wall Street Journal</em>, where she served as digital editor. Previously Paskin was managing editor of SmartMoney.com, from 2010 to 2012. <strong> </strong></p>
<p>&#8220;Janet is a talented digital editor who has a great understanding for how to grow strong online and mobile platforms,&#8221; said <strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a></strong>, editorial director of Bloomberg Digital and editor-in-chief of <em>Businessweek</em>. &#8220;Coupled with her background as a financial reporter, she&#8217;s the ideal person to lead Businessweek.com and add to the skills of the <em>Bloomberg Businessweek</em> team. We&#8217;re thrilled to have her join us.&#8221;</p>
<p>Paskin&#8217;s first day at <em>Businessweek</em> is November 12.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/janet-paskin-joins-bloomberg-businessweek_b70803#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/janet-paskin-joins-bloomberg-businessweek_b70803</link>
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		<category><![CDATA[Revolving Door]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Janet Paskin]]></category>
		<category><![CDATA[Josh Tyrangiel]]></category>
<pubDate>Thu, 25 Oct 2012 14:01:45 +0000</pubDate>
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<title>Ad Age Names Marie Claire Mag of The Year, Josh Tyrangiel Editor Of The Year</title>
<description><![CDATA[<p><em><img class="alignright size-medium wp-image-70039" title="Screen Shot 2012-10-15 at 6.21.50 PM" src="http://www.mediabistro.com/fishbowlny/files/2012/10/Screen-Shot-2012-10-15-at-6.21.50-PM1-210x300.png" alt="" width="210" height="300" />Ad Age</em> has lavished praise on <em>Marie Claire</em> and <strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a>, </strong>naming them magazine of the year and editor of the year, respectively. <em>Marie Claire</em> was honored for record setting ad pages in four issues, and for expanding its reach with new products.</p>
<p>“With Chanel as a partner it launched the Backstage Beauty Trends iPad App and Marie Claire @Work, which debuted last year as a saddle-stitched supplement, came back in 2012 with bigger, perfect-bound issues this May and September,” <a href="http://adage.com/article/media/ad-age-s-magazine-a-list-marie-claire-magazine-year/237716/" target="_blank">explains Ad Age</a>. Driving that success is<strong><a href="http://www.mediabistro.com/Nancy-Berger-Cardone-profile.html">Nancy Berger Cardone</a></strong>, <em>Marie Claire’</em>s publisher and <em>Ad Age’</em>s <a href="http://adage.com/article/media/ad-age-s-magazine-a-list-nancy-berger-cardone-publisher-year/237717/" target="_blank">publisher of the year</a>.</p>
<p>While <em>Marie Claire</em> took home those honors, Tyrangiel — the editor-in-chief of <em>Bloomberg Businessweek</em> — has to be happy about being named editor of the year. Tyrangiel believes his writers make him and the magazine look good. “I like that we have journalists who really want to do stories that ask very difficult questions that are sometimes in conflict with the people that we cover,” <a href="http://adage.com/article/media/ad-age-s-magazine-a-list-josh-tyrangiel-editor-year/237735/" target="_blank">said Tyrangiel</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/ad-age-names-marie-claire-mag-of-the-year-josh-tyrangiel-editor-of-the-year_b69959#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/ad-age-names-marie-claire-mag-of-the-year-josh-tyrangiel-editor-of-the-year_b69959</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Josh Tyrangiel]]></category>
		<category><![CDATA[Marie Claire]]></category>
		<category><![CDATA[Nancy Berger Cardone]]></category>
<pubDate>Mon, 15 Oct 2012 10:30:47 +0000</pubDate>
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<title>Businessweek to Expand in United Kingdom</title>
<description><![CDATA[<p><em><img class="alignright size-medium wp-image-63409" title="Screen Shot 2012-07-03 at 10.26.49 AM" src="http://www.mediabistro.com/fishbowlny/files/2012/07/Screen-Shot-2012-07-03-at-10.26.49-AM-220x300.png" alt="" width="176" height="240" />Bloomberg Businessweek</em> has been doing great things here, so it makes sense that the magazine is expanding its reach abroad. According to the <em>Press Gazette</em>,<em> Businessweek</em> is <a href="http://www.pressgazette.co.uk/story.asp?sectioncode=1&amp;storycode=49582&amp;c=1">increasing its circulation</a> in Europe and Asia by 80,000 per week.</p>
<p><strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a></strong>, <em>Businessweek&#8217;</em>s editor-in-chief, said that one of the magazines goal&#8217;s is to be a truly global brand, and to accomplish that, it needed to up its stake outside of the United States.</p>
<p>Tyrangiel also feels that <em>Businessweek</em> could fill a void by expanding. &#8221;There’s quite a lot of white space, &#8221; he told the <em>Press Gazette</em>. &#8220;There are people covering the city, but I don’t think they are covering it in the way we do it and understanding the businesses that exist outside the city.&#8221;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweek-to-expand-in-united-kingdom_b63404#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/businessweek-to-expand-in-united-kingdom_b63404</link>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Josh Tyrangiel]]></category>
<pubDate>Tue, 03 Jul 2012 10:28:24 +0000</pubDate>
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<title>Businessweek Nails &#8216;Selling Obama&#8217; Cover</title>
<description><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-62212" title="Screen Shot 2012-06-14 at 9.23.46 AM" src="http://www.mediabistro.com/fishbowlny/files/2012/06/Screen-Shot-2012-06-14-at-9.23.46-AM.png" alt="" width="385" height="515" /></p>
<p>Yet another classic from <strong><a href="http://www.mediabistro.com/Richard-Turley-profile.html"><strong></strong></a><strong><a href="http://www.mediabistro.com/Richard-Turley-profile.html">Richard Turley</a></strong></strong> and the <em>Businessweek</em> design gang. On his <a href="http://richardturley.tumblr.com/">Tumblr</a>, Turley said the inspiration came from an issue of <em>The Stranger</em>, published in 1966. Here is the <a href="http://www.businessweek.com/articles/2012-06-14/obamas-ceo-jim-messina-has-a-president-to-sell">cover article</a>, by <strong><a href="http://www.mediabistro.com/Joshua-Green-profile.html">Joshua Green</a></strong>.</p>
<p>While you soak in the greatness above, we&#8217;re going shopping for some Obama tube socks.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweek-nails-selling-obama-cover_b62211#disqus_thread</comments>
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		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Bloomberg BusinessWeek]]></category>
		<category><![CDATA[Joshua Green]]></category>
		<category><![CDATA[Richard Turley]]></category>
<pubDate>Thu, 14 Jun 2012 09:30:26 +0000</pubDate>
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<item>
<title>New York Press Club Hands Out Annual Awards; The Associated Press Takes Top Honors</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-60039" title="NY Press Club" src="http://www.mediabistro.com/fishbowlny/files/2012/05/NY-Press-Club.jpg" alt="" width="300" height="300" />The Associated Press was the big winner today of the 2012 New York Press Club Awards for Journalism. The AP walked away with six awards including top prize, the Gold Keyboard Investigative Journalism Award for the series, &#8220;NYPD Spies on NYC.&#8221;</p>
<p>Finalists for the Gold Keyboard were <strong><a href="http://www.mediabistro.com/Ian-Urbina-profile.html">Ian Urbina</a></strong> at <em>The New York Times </em>and <strong><a href="http://www.mediabistro.com/Daniel-Golden-profile.html">Daniel Golden</a></strong> and <strong><a href="http://www.mediabistro.com/Oliver-Staley-profile.html">Oliver Staley</a></strong> at Bloomberg News.</p>
<p>NY1 won the coveted Rev. Mychal Judge Heart of New York trophy for <em>One on 1 with <strong><a href="http://www.mediabistro.com/Budd-Mishkin-profile.html">Budd Mishkin</a></strong>: A Look Back at 2011</em>.</p>
<p>Finalist for the Nellie Bly Cub Reporter was WCBS 880 reporter/anchor <strong><a href="http://www.mediabistro.com/Alex-Silverman-profile.html">Alex Silverman</a></strong>.</p>
<p>The winner for Best Headline and Front Page in the magazine category went to <em>Bloomberg BusinessWeek</em>, while <em>Newsday</em> took home for newspaper.</p>
<p>For Best Business Reporting, Bloomberg TV with anchors <strong><a href="http://www.mediabistro.com/Carole-Massar-profile.html">Carole Massar</a></strong>, <strong><a href="http://www.mediabistro.com/Matt-Miller-profile.html">Matt Miller</a></strong>, and <strong><a href="http://www.mediabistro.com/Carole-Zimmer-profile.html">Carole Zimmer</a></strong> was victorious. Bloomberg also won in the magazine division.</p>
<p>Best Business Reporting among newspapers goes to <em>The Wall Street Journal</em>.</p>
<p>In the Consumer Reporting category, chalk another for the mayor&#8217;s media empire, as Bloomberg News wins in the NewsWire division.</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/new-york-press-club-hands-out-annual-awards-the-associated-press-takes-top-honors_b60014#more-60014" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jerry Barmash</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/new-york-press-club-hands-out-annual-awards-the-associated-press-takes-top-honors_b60014#disqus_thread</comments>
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		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Magazines]]></category>
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<pubDate>Fri, 11 May 2012 09:15:29 +0000</pubDate>
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<title>Businessweek&#8217;s &#8216;How To&#8217; Issue Features Over 60 Contributors</title>
<description><![CDATA[<p style="text-align: center;"><em><img class="size-full wp-image-57898 aligncenter" title="BW" src="http://www.mediabistro.com/fishbowlny/files/2012/04/BW.jpg" alt="" width="320" height="426" /></em></p>
<p style="text-align: left;"><em>Bloomberg Businessweek&#8217;</em>s first &#8220;How To&#8221; issue was great, and the second installment only improves upon last year&#8217;s. This edition is jam-packed with articles from over 60 different contributors and it spans 44 pages.</p>
<p style="text-align: left;">The &#8220;How To&#8217;s&#8221; cover all sorts of topics. There is &#8220;How to Take a Punch,&#8221; by boxing&#8217;s best trainer, <strong>Freddie Roach</strong>, &#8220;How to Dress for Work,&#8221; by <strong>Michael Kors</strong>, &#8220;<a href="http://www.businessweek.com/articles/2012-04-12/how-to-motivate-people-rahm-emanuel">How to Motivate People</a>,&#8221; by <strong>Rahm Emanuel</strong> and there&#8217;s even &#8220;How to Do a To Do,&#8221; by <strong><a href="http://www.mediabistro.com/Martha-Stewart-profile.html">Martha Stewart</a>.</strong></p>
<p style="text-align: left;"><strong></strong>The latest issue — available April 13 — is also the 100th since <strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a></strong> and <strong><a href="http://www.mediabistro.com/Richard-Turley-profile.html">Richard Turley</a></strong> took over and revamped the entire magazine. So far so good, we&#8217;d say.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweeks-how-to-issue-features-over-60-contributors_b57888#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/businessweeks-how-to-issue-features-over-60-contributors_b57888</link>
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		<category><![CDATA[Magazines]]></category>
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<pubDate>Thu, 12 Apr 2012 15:15:04 +0000</pubDate>
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<title>Josh Tyrangiel on Businessweek: &#8216;The Target Audience is Me&#8217;</title>
<description><![CDATA[<p><img class="alignright size-medium wp-image-57150" title="Screen Shot 2012-04-02 at 9.25.55 AM" src="http://www.mediabistro.com/fishbowlny/files/2012/04/Screen-Shot-2012-04-02-at-9.25.55-AM-230x300.png" alt="" width="207" height="270" />You have to hand it to <strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a></strong>, the Editor-in-Chief of <em>Bloomberg Businessweek, </em>the guy knows what he&#8217;s doing. His magazine is all the rage right now because he consistently gives readers high quality content presented in an interesting way. He&#8217;s talked about how this process happens before, and last Thursday he expanded on it during a talk with Columbia students.</p>
<p><em>WWD</em> <a href="http://www.wwd.com/media-news/fashion-memopad/josh-tyrangiel-tells-columbia-students-its-really-for-me-5837760">reports</a> that Tyrangiel (Creative Director <strong><a href="http://www.mediabistro.com/Richard-Turley-profile.html">Richard Turley</a> </strong>also spoke) explained to the audience that the he maintains a magazine that people want to read because he makes sure that it&#8217;s one that he would want to flip through first:</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/josh-tyrangiel-on-businessweek-the-target-audience-is-me_b57135#more-57135" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/josh-tyrangiel-on-businessweek-the-target-audience-is-me_b57135#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/josh-tyrangiel-on-businessweek-the-target-audience-is-me_b57135</link>
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		<category><![CDATA[Magazines]]></category>
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<pubDate>Mon, 02 Apr 2012 10:40:08 +0000</pubDate>
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<title>Writers Wanted at Bloomberg Businessweek (No MBAs Required)</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/content/archives/12/3/bloombergbusinesswk.jpg"><img class="alignright" style="margin-left: 7px;" title="bloomberg businessweek" src="http://www.mediabistro.com/content/archives/12/3/bloombergbusinesswk.jpg" alt="" width="172" height="233" /></a>You&#8217;re not the only one intimidated by the <em>Bloomberg Businessweek </em>name. In mediabistro.com&#8217;s latest <a href="http://www.mediabistro.com/content/archives/HowToPitch.asp">How To Pitch</a> article, editors admit that, despite the brand&#8217;s cachet, they aren&#8217;t inundated with freelance pitches &#8212; good news if you&#8217;re looking to land a byline there.</p>
<p>&#8220;Ultimately we want someone to spin a really great yarn that happens to be of interest to business readers,&#8221; explained features editor <strong><a href="http://www.mediabistro.com/Sheelah-Kolhatkar-profile.html">Sheelah Kolhatkar</a></strong>.</p>
<p>To find out which sections are the most freelancer-friendly and for a list of all editors accepting pitches, check out <a href="http://www.mediabistro.com/articles/cache/a11475.asp">How To Pitch: <em>Bloomberg <em>Businessweek</em></em></a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ji Hyun Park</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/pitch-bloomberg-businessweek_b56784#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/pitch-bloomberg-businessweek_b56784</link>
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<pubDate>Tue, 27 Mar 2012 15:01:15 +0000</pubDate>
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<title>Businessweek Revamps Website</title>
<description><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-54618" title="Screen Shot 2012-02-29 at 11.23.51 AM" src="http://www.mediabistro.com/fishbowlny/files/2012/02/Screen-Shot-2012-02-29-at-11.23.51-AM.png" alt="" width="471" height="320" /></p>
<p>The days of <em>Bloomberg Businessweek</em> magazine looking a hell of a lot better than its website are officially over. <a href="http://www.businessweek.com/">Businessweek.com</a> used to be boring and complicated to navigate — basically the exact opposite of the print counterpart — but now it&#8217;s vibrant, clean and inviting. The new look is thanks to <strong><a href="http://www.mediabistro.com/Richard-Turley-profile.html">Richard Turley</a></strong>, <em>Businessweek&#8217;</em>s Creative Director, who <a href="http://www.mediabistro.com/fishbowlny/another-brilliant-businessweek-cover_b52535">routinely makes the magazine a must see</a>.</p>
<p>We&#8217;re happy it has changed. We would routinely stay away from its site because of the clutter, but with a revamp, <strong><a href="http://www.mediabistro.com/Josh-Tyrangiel-profile.html">Josh Tyrangiel</a></strong>, the magazine&#8217;s Editor-in-Chief, said things are different now. &#8220;We’ve completely realigned the culture of <em>Businessweek</em> so it’s a digital news organization, he <a href="http://www.adweek.com/news/press/businessweek-unwraps-new-website-138618">told <em>Adweek</em></a>. &#8220;People have turned on the juice.&#8221;</p>
<p><strong>UPDATE:</strong><br />
A <em>Businessweek</em> spokesperson wanted us to note that it wasn&#8217;t just Turley who is responsible for the new site; he worked on it along with a team of people. Now you know.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris O'Shea</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/businessweek-revamps-website_b54614#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/businessweek-revamps-website_b54614</link>
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<pubDate>Wed, 29 Feb 2012 11:26:38 +0000</pubDate>
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