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Posts Tagged ‘Bloomberg Pursuits’

Cover Battle: Bloomberg Pursuits or Ad Age

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week features Bloomberg Pursuits taking on Ad Age. Pursuits went with a cover featuring a guy kicking around a soccer ball. Remarkably, the man doesn’t look like he’s about to fall over and feign an injury, which is usually how soccer is played.

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Bloomberg Pursuits UN Cover Story Shoot Required Four Months of Negotiations

BloombergPursuitsSpring2014Anyone who has signed a check for an expense that has yet to be officially approved by their media company’s accounting department will be able to relate. The following is taken from Paige Cooperstein‘s very informative Business Insider look at what went into the making of Bloomberg Pursuits‘ Spring 2014 issue cover story:

“The paperwork literally wasn’t complete until Wednesday, January 8th at 3:45 p.m. and the photo crew started loading in at 6 p.m. that day,” said Brenda Milis, director of photography for Bloomberg Pursuits.

What really pushed the agreement to the wire was the UN’s $4,309 location fee. The business division of Bloomberg couldn’t okay the charge without a W-9 form, but the UN doesn’t have a W-9 because the international organization doesn’t pay taxes. [Bloomberg Pursuits editor Ted] Moncreiff cut the check himself for the location on the day of the shoot and crossed his fingers that he would get reimbursed later. (He was, thanks to a different document that satisfied the magazine.)

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Newsweek and Bloomberg Pursuits Add Editors

Newsweek and Bloomberg Pursuits made some moves today. Details are below.

  • Richard Addis is joining Newsweek as editor-in-chief of Europe, the Middle East and Africa. Addis is the former editor of The Financial Times Weekend and the Globe and Mail.
  • Stan Parish has been named deputy editor of Bloomberg Pursuits. Parish was most recently senior features editor at Departures. Prior to that he served as an associate editor at GQ for five years.

Bloomberg Pursuits Adds Two

Bloomberg Pursuits, the spinoff from Bloomberg Markets, has added two staffers to its roster. Anton Ioukhnovets is joining as art director and Stephen Jacoby is coming aboard as luxury marketing consultant.

Ioukhnovets was most recently with Lotus as its art director. He also spent seven years as GQ’s art director. Ioukhnovets will report to Markets’ creative director, Siung Tjia.

Jacoby comes to Pursuits from Esquire. He had been there since 2002, serving as its associate publisher, marketing.

Ted Moncreiff Named Editor of Bloomberg Pursuits

According to WWD, Ted Moncreiff has been named the editor of Bloomberg Pursuits, the luxury title from Bloomberg LP. Moncreiff had been editorial director of Condé Nast Ideactive since May of this year.

Previously Moncreiff had stints as executive editor of W, Newsweek and Condé Nast Traveler.

Pursuits debuted in February; poly-bagged with Bloomberg Markets. It is published four times per year.

You Should Probably Just Forget About Bloomberg Pursuits

In October we heard about Bloomberg Pursuits — a new lifestyle magazine from Bloomberg — launching, and now we have official word from The New York Times that the glossy debuts this week. But you might as well ignore it.

As expected, Pursuits is a magazine that only the super rich (household income of $450,000 plus) could enjoy. The rest of the world will find cover features about a man dedicated to making Ferraris faster and ads for private jets a little ridiculous.

Drew Kerr, a spokesperson for Bloomberg, said that despite its content, Pursuits isn’t trying to be obnoxious. “It’s a very closed audience,” Kerr told the Times. “Pursuits is poly-bagged with Bloomberg Markets so it’s not like we’re flaunting Ferraris on newsstands.”

Exactly. Now run along poor, nothing to see here. Forget you ever saw Pursuits and mind your own business. Isn’t there a new Highlights out this week? That’s probably more your speed.

Bloomberg Launches New Magazine

Bloomberg Markets, a monthly title sent to Bloomberg Terminal subscribers, is getting a spinoff. According to Adweek, Bloomberg Pursuits will launch in March and if it’s successful, will then publish twice a year or quarterly. Just what is Pursuits about? Rich people doing things that rich people do.

Ron Henkoff, the Editor-in-Chief of Markets, explains, “We tend to write about people who make a lot of money and spend a lot of money. But they are also into other things. They have very active lifestyles.”

To increase its chances of being successful, Pursuits will be targeting Terminal subscribers who don’t read other titles:

According to Ipsos Mendelsohn, 95 percent of Markets’ readers don’t read Robb Report, 88 percent don’t read the Financial Times, and 73 percent don’t read The Economist. ‘It’s a market that’s pretty exclusive to us,’ says Michael Dukmejian, publisher of Bloomberg Markets.

The magazine might also work because it’s banking on the exclusivity factor. People who have so much money that they consider buying an island for their cat seem likely to enjoy reading about others who would do the same thing.