Bloomberg Pursuits - FishbowlNY

Bloomberg Pursuits Adds Two

Chris O'Shea — Tue, 08 Jan 2013 11:12:49 +0000

Bloomberg Pursuits, the spinoff from Bloomberg Markets, has added two staffers to its roster. Anton Ioukhnovets is joining as art director and Stephen Jacoby is coming aboard as luxury marketing consultant.

Ioukhnovets was most recently with Lotus as its art director. He also spent seven years as GQ’s art director. Ioukhnovets will report to Markets’ creative director, Siung Tjia.

Jacoby comes to Pursuits from Esquire. He had been there since 2002, serving as its associate publisher, marketing.

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Ted Moncreiff Named Editor of Bloomberg Pursuits

Chris O'Shea — Tue, 27 Nov 2012 09:07:13 +0000

According to WWD, Ted Moncreiff has been named the editor of Bloomberg Pursuits, the luxury title from Bloomberg LP. Moncreiff had been editorial director of Condé Nast Ideactive since May of this year.

Previously Moncreiff had stints as executive editor of W, Newsweek and Condé Nast Traveler.

Pursuits debuted in February; poly-bagged with Bloomberg Markets. It is published four times per year.

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You Should Probably Just Forget About Bloomberg Pursuits

Chris O'Shea — Mon, 13 Feb 2012 11:54:59 +0000

In October we heard about Bloomberg Pursuits — a new lifestyle magazine from Bloomberg — launching, and now we have official word from The New York Times that the glossy debuts this week. But you might as well ignore it.

As expected, Pursuits is a magazine that only the super rich (household income of $450,000 plus) could enjoy. The rest of the world will find cover features about a man dedicated to making Ferraris faster and ads for private jets a little ridiculous.

Drew Kerr, a spokesperson for Bloomberg, said that despite its content, Pursuits isn’t trying to be obnoxious. “It’s a very closed audience,” Kerr told the Times. “Pursuits is poly-bagged with Bloomberg Markets so it’s not like we’re flaunting Ferraris on newsstands.”

Exactly. Now run along poor, nothing to see here. Forget you ever saw Pursuits and mind your own business. Isn’t there a new Highlights out this week? That’s probably more your speed.

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Bloomberg Launches New Magazine

Chris O'Shea — Mon, 10 Oct 2011 12:26:06 +0000

Bloomberg Markets, a monthly title sent to Bloomberg Terminal subscribers, is getting a spinoff. According to Adweek, Bloomberg Pursuits will launch in March and if it’s successful, will then publish twice a year or quarterly. Just what is Pursuits about? Rich people doing things that rich people do.

Ron Henkoff, the Editor-in-Chief of Markets, explains, “We tend to write about people who make a lot of money and spend a lot of money. But they are also into other things. They have very active lifestyles.”

To increase its chances of being successful, Pursuits will be targeting Terminal subscribers who don’t read other titles:

According to Ipsos Mendelsohn, 95 percent of Markets’ readers don’t read Robb Report, 88 percent don’t read the Financial Times, and 73 percent don’t read The Economist. ‘It’s a market that’s pretty exclusive to us,’ says Michael Dukmejian, publisher of Bloomberg Markets.

The magazine might also work because it’s banking on the exclusivity factor. People who have so much money that they consider buying an island for their cat seem likely to enjoy reading about others who would do the same thing.

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