If you were to find the appropriate food metaphor for a Wednesdays at Michael’s I’d say it’s a tasty stew served hot with a number of surprise ingredients that can spice things up at a moment’s notice. That’s precisely what happened today when I was joined by passionate foodie and patron saint of farmers everywhere Tessa Edick, founder of FarmOn!, a 501 (c)3 organization, which she launched in 2011 and which was recently featured on Forbes.com. She describes FarmOn! as ”a social responsibility that supports the local food system and funds educational opportunities in agricultural for students pursuing farm-related careers.” In short, Tessa’s mission through FarmOn! is to get the world — or at least all of New York — starting with the Hudson Valley — to recognize the important role farmers (who she calls “starmers” — get it?). My pal, the tireless and terrific Judy Twersky brought us together along with Beyond PR Group’s partner Beth Feldman today and believe me, I learned more about where the food we eat comes from than I could ever hope to tell you in the time allotted to write this column. My head was spinning like never before by the time we said our goodbyes. Trust me, I’ll never buy a container of hard-boiled eggs while driving on the New Jersey Turnpike again.
Dynamic Tessa is a one-woman empire who has an exciting new deal with Disney (more on that later), has a new book out in September (ditto) and is sure to be a name you’ll know, if you don’t already, very soon. Born and raised in upstate New York, Tessa told me she was born with a passion for food that was nurtured by her Italian-born mother (her great grandparents owned a dairy farm). Despite growing up in an economically depressed area, she and her siblings were “happy and healthy” due in large part, she says, to the way they ate food purchased from local farmers. But, she explained, as she grew older she wanted a life away from the country and went off in search of ”glamour and success” in the big city. At 27, she returned to her roots and started her own food company, Sauces n’ Love with her ex-husband (she sold the company to him in 2010). Just as Tessa was extolling the many virtues of buying from your local farmer (or, at the very least, knowing where the food you are eating comes from), proprietor Michael McCarty sauntered over to our table. When I introduced him to Tessa and told him about her mission on behalf of the farmers, he told us he was once a duck farmer way back when in 1976 when he had the first foie gras farm in the United States. Small world, no?