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Posts Tagged ‘Bob Cohn’

The Atlantic Shutters The Wire

The Wire GThe Atlantic is shutting down its spinoff TheWire.com, and folding staffers into the magazine and TheAtlantic.com.

In a memo to staffers, Atlantic Media co-presidents James Bennet and Bob Cohn were blunt — the site just wasn’t successful enough to keep it going:

Important news on the digital front: In a couple of weeks, we will bring the staff of The Wire back into The Atlantic’s fold. We are very proud of what The Wire has accomplished editorially, and we think that joining its aggressive, deft news coverage with The Atlantic’s ideas-driven journalism will provide a richer experience for The Atlantic’s readers, a firmer foundation for our ambitions to cover the news, and greater opportunities for growth for The Wire’s team. This decision is also driven by a recognition that the business strategy behind separating The Wire from The Atlantic simply hasn’t proven out. Experimenting with new revenue streams to support our journalism – like experimenting with new forms of reporting, storytelling, and distribution — has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn’t working as we’d hoped.

The Atlantic Wire was launched in 2009 and rebranded itself as The Wire last year. The decision to rename the site the exact same name as one of the most iconic TV shows of all time was probably the first sign that something was amiss.

You can read Bennet and Cohn’s full note below.

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Margaret Low Smith Departs NPR for The Atlantic

Margaret low smith G Margaret Low Smith is leaving NPR to join The Atlantic as its vice president and president of AtlanticLive, the magazine’s events division.

Smith, who first came to NPR in 1982, most recently served as its senior VP of news; a role she held since 2011.

“Margaret is a newsroom leader who understands the high editorial and product standards we strive to meet every day,” said Bob Cohn, president and chief operating officer of The Atlantic, in a statement. “Her many successes at NPR have been the result of her creativity, strategic intelligence, and business rigor.”

Smith is succeeding Elizabeth Baker Keffer, the founding president of AtlanticLive.

Dashiell Bennett Named Editor of The Atlantic’s The Wire

The Wire GDashiell Bennett has been promoted to editor of The Atlantic’s The Wire, a general news site. Bennett has contributed to the site since 2011, and most recently served as news editor. The Wire launched in 2009.

Bennett is The Wire’s first new editor since Gabriel Snyder left in January.

In a joint statement, The Atlantic’s James Bennet and Bob Cohn said that Bennett was the perfect choice. “In the end, Dash combined the deepest understanding of the core mission of the site with the clearest vision for its possibilities. And while our search was underway, he demonstrated his leadership ability by helping our writers steadily sharpen their work and continue to grow their audience.”

Atlantic Media Names Four Co-Presidents

atlanticmedia_logo_rgb.PRAtlantic Media has named four new co-presidents. Details are below.

    • James Bennet and Bob Cohn have been named co-presidents of The Atlantic. Bennet — who has been editor-in-chief of the magazine since he joined in 2006 — will retain that role. Cohn, most recently The Atlantic’s digital editor, will now serve as co-president and chief operating officer of The Atlantic. He has been with the company since 2009.
    • Kevin Delaney and Jay Lauf haven been tapped as co-presidents of Quartz, the business site from Atlantic Media. Delaney has been Quartz’s editor-in-chief since the site launched in 2012. He will retain that role. Lauf — Quartz’s publisher — will also continue with that role. Delaney joined Atlantic Media in 2012 and Lauf joined in 2008.

Uri Friedman Named Global Editor of TheAtlantic.com

The AtlanticUri Friedman is rejoining The Atlantic as global editor of its website, TheAtlantic.com. Friedman comes to The Atlantic from Foreign Policy, where he served as deputy managing editor. Friedman is succeeding Olga Khazan, who is moving into a writing role.

In related news, Moisés Naím is joining TheAtlantic.com as contributing editor to the global channel. Moisés was editor-in-chief of Foreign Policy from 1996 to 2010, and most recently served as chief international columnist for El Pais and La Repubblica, newspapers in Spain and Italy, respectively.

Below is the memo from Bob Cohn — editor of Atlantic Digital — announcing the moves.

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The Atlantic Taps Executive Producer for Video

The Atlantic has bumped Kasia Cieplak-Mayr von Baldegg up to executive producer of Atlantic video. Cieplak-Mayr von Baldegg has been with The Atlantic since 2011, most recently as a senior associate editor.

In a memo announcing the move, Bob Cohn, editor of Atlantic Digital, said Atlantic video — which Cieplak-Mayr von Baldegg will now oversee — is a point of emphasis. As a result, “We’ll be hiring for this team during the spring and summer,” wrote Cohn.

Cohn’s full note is below.

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The Atlantic Sets Traffic and Ad Revenue Records

October was a good month for The Atlantic’s web properties. The Atlantic’s online counterpart, theatlantic.com, and The Atlantic Wire, both set all-time high traffic marks, at 12.5 million and four million unique visitors, respectively. The Atlantic Cities also roped in 917,000 visitors, good for its second-best month.

Ad sales at the sites were also up. The previous high (no number was given by The Atlantic) was set in October 2011, but ad revenue was 28 percent better this October.

“Our writers and editors did a terrific job in October,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a statement. “Analysis and commentary on The Atlantic, smart news curation on The Atlantic Wire, data and trends about urban life on The Atlantic Cities — our sites demonstrate there is an appetite among readers for intelligence, creativity, speed, and wit. Thanks to our hard-working editorial, tech, and product teams, we’ve now doubled our audience over the last 16 months.”

The Atlantic’s Digital Brands Enjoy Record-Setting Traffic in August

All three of The Atlantic’s digital brands — theatlantic.com, theatlanticwire.com and theatlanticcities.com — posted record-setting numbers in August. Theatlantic.com grabbed 10.8 million unique visitors, theatlanticwire.com 3.3 million and theatlanticcities.com garnered one million.

“We had a terrific August on all three of our sites, both in terms of producing quality, must-share journalism and attracting our biggest-ever audiences,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a press release. “One thing I’m especially proud of is that no single story or set of stories drove our traffic. We were strong on all of our channels, and we did especially noteworthy work on topics ranging from the Olympics and the Mars Curiosity rover to the economy and the presidential campaign.”

Digital ad revenue was also sky high for the three brands: It was up 47 percent in August, compared to last year at the same time.

Online numbers were gathered via Omniture.

The Secret to The Atlantic’s Success

Most people would agree that the people behind The Atlantic produce quality work. So what’s their secret? Bob Cohn, Editor of Atlantic Digital, just revealed it in a tweet:

A flawless strategy.

The Atlantic Promotes Three Top Editors

The Atlantic Media Company has promoted three of its top editors. James Bennet has been named Editor-in-Chief of The AtlanticScott Stossel has been tapped as Editor, Atlantic Magazine, and Bob Cohn has jumped to Editor, Atlantic Digital.

Bennet has been with the Atlantic since 2006, most recently as Editor of The Atlantic. Stossel started in 1992, left in 1996, and rejoined earlier this year. He was most recently Deputy Editor of The Atlantic. Cohn has been with the company since 2009, most recently Editorial Director of Atlantic Digital.

Justin Smith, President of The Atlantic Media Company, said the promotions were meant “to better position us for continued growth.” See the full memo after the jump.

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