The Atlantic

In a memo announcing the move, Bob Cohn, editor of Atlantic Digital, said Atlantic video — which Cieplak-Mayr von Baldegg will now oversee — is a point of emphasis. As a result, “We’ll be hiring for this team during the spring and summer,” wrote Cohn.

Cohn’s full note is below.

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Ad sales at the sites were also up. The previous high (no number was given by The Atlantic) was set in October 2011, but ad revenue was 28 percent better this October.

“Our writers and editors did a terrific job in October,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a statement. “Analysis and commentary on The Atlantic, smart news curation on The Atlantic Wire, data and trends about urban life on The Atlantic Cities — our sites demonstrate there is an appetite among readers for intelligence, creativity, speed, and wit. Thanks to our hard-working editorial, tech, and product teams, we’ve now doubled our audience over the last 16 months.”

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“We had a terrific August on all three of our sites, both in terms of producing quality, must-share journalism and attracting our biggest-ever audiences,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a press release. “One thing I’m especially proud of is that no single story or set of stories drove our traffic. We were strong on all of our channels, and we did especially noteworthy work on topics ranging from the Olympics and the Mars Curiosity rover to the economy and the presidential campaign.”

Digital ad revenue was also sky high for the three brands: It was up 47 percent in August, compared to last year at the same time.

Online numbers were gathered via Omniture.

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A flawless strategy.

New Career Opportunities Daily: The best jobs in media.

Bennet has been with the Atlantic since 2006, most recently as Editor of The Atlantic. Stossel started in 1992, left in 1996, and rejoined earlier this year. He was most recently Deputy Editor of The Atlantic. Cohn has been with the company since 2009, most recently Editorial Director of Atlantic Digital.

Justin Smith, President of The Atlantic Media Company, said the promotions were meant “to better position us for continued growth.” See the full memo after the jump.

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Christopher Orr

“Chris brings intelligence, curiosity, and humor to everything he does,” said Bob Cohn, Editor-in-Chief of Atlantic Digital. “That, combined with his love of movies and his deep experience as a film reviewer, makes him a great addition to the growing roster of talent on the Entertainment channel of TheAtlantic.com.”

Orr’s first column for the site, a review of “The Avengers,” can be found here.

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Robert Wright

Wright’s most recent book, The Evolution of God, was a Pulitzer Prize finalist and a New York Times bestseller. In addition to contributing to the Atlantic, Wright has written for publications such as The New Yorker, The New York Times Magazine, Foreign Policy, The New Republic, and Time.

“Bob is a terrific addition to The Atlantic,” said Bob Cohn, Editorial Director of Atlantic Digital. “He’s a brilliant thinker and first-rate journalist whose analysis will help readers better understand the world swirling around them. He’ll be an important contributor to our coverage of the 2012 election and many other topics.”

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The Atlantic Wire

Snyder had previously worked at Gawker, and is looking forward to teaming up with Lawson once again. ”Richard is one of the finest writers I have worked with, and I am thrilled he is bringing his unique voice to The Atlantic Wire,” said Snyder.

Bob Cohn, Editorial Director of Atlantic Digital, said that The Atlantic Wire has been doing well, so expansion is in the future. “Under Gabriel’s leadership, the site has more than doubled its traffic in the last year, and with the addition of Richard to the team, we’re ready to expand our reach and impact,” said Cohn. “Look for more great hires in the coming months.”

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In April — the first full month sans Sullivan — the site had its second-best month yet, traffic wise, says Bob Cohn, editorial director of Atlantic Digital. According to internal data, it drew 5.1 million uniques, more than 25 percent above its 2010 average of 3.9 million.

While that’s good for The Atlantic, we would bet that whatever traffic Sullivan is bringing The Daily Beast has been good for it as well. Essentially, everyone is a winner. And with that, we’ve reached our weekly quota for annoyingly positive thoughts. You’re welcome.

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Late last night we finally heard from Greenburg, who encouraged us to speak to someone at Penguin, the publishing house behind his book, Empire State of Mind (the pulled article is an excerpt). We sent them some questions via email, and Penguin President and Publisher Adrian Zackheim responded. He tells FishbowlNY that The Atlantic has kept both Greenburg and Penguin in the dark about its reasons for pulling the piece.

“[We heard] only that the piece was pulled for unspecified editorial reasons. This was an authorized, negotiated arrangement for the publication of the excerpt. We were told after the fact that the excerpt had been removed. We haven’t heard any more.”

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Bob Cohn, Editorial Director for the magazine, says that the new site is an extension of its online Food section, and will feature experts in each of the five categories:

We’ll cover lifestyle with a distinctive Atlantic approach – smart writing and thinking driven by ideas and the news.  By publishing leading journalists and practitioners, we’ll establish a high-low voice that helps us stand out.

If The Atlantic keeps growing at this rate, it’s going to reach the pacific! Sorry, but that was just too good to keep inside. Seriously though, the expansion is a good idea. Despite losing Andrew Sullivan, we expect the magazine to keep riding the waves of its online success. Ha! C’mon, these puns are too easy, no need to get all salty about it. Haha! Oh wow, FishbowlNY might have peaked with this post.

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Always a place to catch the latest news, the new tagline – “What Matters Now” – stresses that, and the site is more social than before. A reader forum called “Open Wire” lets people discuss the big stories of the day.

Bob Cohn, Editorial Director for The Atlantic Digital team, says the redesign should keep people coming back. “With this months-in-the-works relaunch, we’ll provide an analytical and energetic take on the day’s most important stories. If you’ve been away from your desk for a couple of hours, The Atlantic Wire will tell you everything you need to know about what matters now.”

The site’s new Editor, Gabriel Snyder, must be excited about the spread. Nothing like getting a new, exciting job, and a newly furnished home to go with it. FishbowlNY suggests putting up a Bo Jackson poster in the basement.

New Career Opportunities Daily: The best jobs in media.

The Huffington Post has asked its readers to help pick the top 100 “game changers”: people who are “using new media to reshape their fields and change the world.” But as the site has revealed two new lists each week, we were surprised not to see founder Arianna Huffington on any of the them, especially this week’s list, Media Game Changers. We thought that HuffPost not putting its founder on the list rings just a little bit of false modesty. Come on, if Arianna isn’t at least one of the top ten game changers in media, who is?

Read on to find out

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The Atlantic has long been a source for well-thought out opinions and discussions, and some of the voice from the magazine and its Web site, like columnist Andrew Sullivan, do make their way onto the Atlantic Wire’s homepage.

Along with tabs highlighting the biggest debates today — right now they’re “Health Care Reform,” “Joe Wilson Outburst” and “Reforming Wall Street” — that homepage also includes a link to The Atlantic 50, a ranking of the most influential pundits doing the job today. The Atlantic Wire ranks them, then features their most recent thoughts side-by-side. The New York Times‘ Paul Krugman tops the list, followed by Rush Limbaugh, George Will and Thomas Friedman and David Brooks, also of the Times.

Of the 50, 14 columnists hail from The Washington Post, eight from the Times, five from The Wall Street Journal and eight are primarily bloggers, including Arianna Huffington and Salon.com‘s Glenn Greenwald. There are also as well as three commentators from the Fox News, including Glenn Beck, and two from MSNBC — Keith Olbermann and Rachel Maddow.

“Taking a systematic and data-driven editorial approach to the exploding universe of opinions, the Atlantic Wire helps readers engage with the most important political, business and social commentary,” said Bob Cohn, editorial director of TheAtlantic.com and the Atlantic Wire. “As readers face an overload of information and a deficit of free time, they can now visit one site to easily follow the topics they care about and the opinion-makers who fascinate them.”

The Atlantic Wire’s launch comes just days after its parent company announced that it had hired Slate founder and columnist Michael Kinsley as a columnist for The Atlantic. Kinsley was also brought on to launch a new digital project for the company early next year. We’re looking forward to seeing how that new project will complement TheAtlantic.com and Atlantic Wire.

Earlier: Slate Founder Michael Kinsley To Lead New Digital Launch For Atlantic

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Hirschorn’s take: “The writing in Time and Newsweek may be every bit as smart, as assured, as the writing in The Economist. But neither one feels like the only magazine you need to read.”

Hirschorn also makes the same “niche is king” argument that we have heard time and time again:

“Repositioning your brand today is so much harder than it was in the old days, especially when you’re destined to be seen as a copycat product. In the digital age, razor-sharp clarity and definition are the keys to success. Knowing what and who you are, and conveying that idea to an audience, is the only way to break through to readers ADD’ed out on an infinitude of choices. General-interest is out; niche is in. The irony, as restaurateurs and club-owners and sneaker companies and Facebook and Martha Stewart know — and as The Economist demonstrates, week in and week out — is that niche is sometimes the smartest way to take over the world.”

In a video interview with TheAtlantic.com’s editorial director Bob Cohn, Hirschorn said the trends that have led to the downfall of the newsweekly were a long time coming. “All the trends that you’re seeing now have been under way for 25 years,” he said. “What’s different now is that the economic crisis is calling the question much more quickly.”

After the jump, the video of Hirschorn and Cohn’s talk

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