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Posts Tagged ‘Bonnie Fuller’

Lesley Stahl, Cynthia McFadden & Lindsay Lohan’s Interior Decorator

1003_mockup.gifEven the arctic temperatures couldn’t keep the faithful away from Michael’s today. The scene at 55th and Fifth was, although celebrity-free (unless you count a cast member from “The Real Housewives of New York City) even wilder than usual. The media mavens (Lesley Stahl, Cynthia McFadden), magazine power gals and honchos (Anne Fulenwider, Connie Anne Phillips, Jack Kliger) and fashionistas (Fern Mallis, Mickey Ateyeh) must have had plenty to talk about because at one point the decibel level hit its tipping point and I could barely hear the folks I was with and believe me, they were worth a listen.

I was joined today by Deacon Webster and Frances Webster, co-founders of Walrus, a multi-disciplinary creative agency, and they have quite a story to tell. If you want a laugh, check out the talking Walrus that touts the agency’s work on the company’s website. Hilarious. The husband and wife team, who first worked together at Mad Dogs & Englishmen, founded their award-winning (Ad Age’s 2012 Northeast Small Agency of the Year) in 2005 and, says Frances, have seen their business grow an astounding 300 percent in the last three years. Our mutual pal, PR veteran Diana Biederman, who is currently consulting for The Humane Society of New York, brought us all together and we had a lively lunch dishing about the ad biz. Deacon is the agency’s chief creative officer and Frances handles the business side as managing director. Their yin-yang skill sets keep things humming at work — and at home. The Brooklyn-based couple gave up trying to keep work talk out of their after hours conversations (“We quickly realized that was impossible,” says Frances) but did decide that having their desks facing each other in the middle of their open floor plan office was a little too much togetherness. They now keep their distance on opposite ends of the office and everything is going swimingly.

I’ll say. Having started their agency with the “21 Club,” Emergen-C,  Grand Marnier, CWX and The Economist as clients when the principals at Mad Dogs & Englishmen decided to close up shop and passed the business on to them (“We went to them and asked if they’d mind if we took the business with us and they were okay with it,” explained Frances), the Websters now boast a roster that includes Amazon Kindle, Bazooka Brands and Bloomberg Businessweek as well as hotter-than-hot Rent the Runway and came up with a funny and effective photobomb video campaign to tout to the fashion site’s growing wardrobing capabilities. They’re also the team that AMC tapped a few years ago to develop a brand strategy for “The Walking Dead” and we all know how that turned out.

Deacon Webster, Diane Clehane and Frances Webster

These days, the Walrus team is busy touting the preventative properties of Emergen-C on social media and in the digital realm and is promoting the message that the cold medicine isn’t just for when the flu strikes but rather a wondrous preventative elixir that is best taken daily (they’ve taken the brand from 5,000 to 531,000 likes on Facebook and counting). They are also working on attracting younger moguls, hedgies and the like to Bloomberg’s Businessweek. “We’re telling younger people that the magazine has really changed.” The good news is, says Deacon, since changing to the weekly delivery system that subscribers get along with their daily newspapers, the magazine is getting a lot more attention from subscribers and “there hasn’t been a lot of newsstand drop off. If people read three issues in a row, they’re hooked.” Their mission now: to find different venues for digital sampling for the consumer and keep the buzz going over their eyebrow-raising covers.

You can check out Walrus’ witty, out of the box thinking on Friday in The New York Times and The Wall Street Journal with their full page ads for Smith & Wollensky which explain why scoring an internship at Smith & Wollensky is better than landing one at Goldman Sachs, Lazard and Morgan Stanley. The ads explain, among other things, that “Lazard might know a thing or two about capital markets, but when it comes to creamed spinach they might as well be Lehman Brothers.” Got your attention, didn’t it?

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s EIC Bonnie Fuller and publisher Carlos Lamadrid with Penske Media’s vice chairman Gerry Byrne hosting Real Housewife of New York City’s  Aviva Drescher, Sirius XM’s Serena Kodila, Island Def Jam Music Group’s Laura Swanson, Comcast’s Julian Broadsky, Activate’s Michele Anderson and Matrix’s Patrick O’Keefe.

2.  Fern Mallis and Mickey Ateyeh

3. ‘Mayor’ Joe Armstrong and David Zinczenko. One of today’s hot topics among the regulars was “When is Dave going to announce his next move?”  Plenty of folks stopped by Table 3 to inquire. Our lips are sealed …

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Tempting Tech | Quiet Front | Journalism Peak

AppNewser: Walmart is selling the iPhone 5 for $127 and older iPads for cheap. Now you have to decide if saving money is worth stepping foot inside a Walmart.

PRNewser: The social media team for the NRA has been silent for the past few days. It’s almost like the orginization feels guilty about something.

FishbowlLA: Bonnie Fuller got paid to write about using an iPad while taking a bath. Yes, actually money! We know.

 

Bonnie Fuller Marvels at the Breaking of the ‘Bathtub Barrier’

When she was editor-in-chief of Cosmopolitan, Marie Claire and Glamour, Bonnie Fuller counted on her rock-solid reach into a critical corner of the 18-to-34 female household: the bathroom.

But in an op ed for Ad Age, the editor of hollywoodlife.com argues that the so-called “bathtub barrier” – the fondness of women to luxuriate in a fully drawn bath with the latest issue of their favorite women’s magazine(s) – has been irretrievably breached. Thanks largely to the ingenuity of Apple and the late Steve Jobs:

The iPad broke the Bathtub Barrier when it was born on April 3, 2010. At last, a portable, lightweight digital device that allowed women to replicate the magazine experience, while they soaked (carefully).

Now, I predict the iPad Mini will hyper-accelerate the watershed moment we’re in. At 7.8 by 5.3 inches and weighing 0.69 pounds, the iPad Mini is a bathtub no-brainer. It also fits into almost every purse a young woman may carry, which means it will go everywhere with its readers, who can access news, info and shopping at their fingertips.

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Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party

1003_mockup.gif‘Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael’s it was SRO as the moguls (Harvey Weinstein, Tommy Mottola), a perennial party giver (Peggy Siegal and her indefatigable minions) and boldface names (Star Jones, Muffie Potter Aston) poured into the dining room for one head-spinning scene. While Bonnie Fuller and company shoe-horned 14 people comfortably into Table One, Peggy presided over a lunch for 34 in the Garden Room honoring “The Untouchables.” (Although I didn’t see them, I did spot — I think — Malcolm Gladwell and Stu Zakim in the crowd). The rest of the dining room was full of table hoppers and gladhanders — Harvey Weinstein works a room like nobody’s business — and I noticed there was plenty of glasses of red and white wine all around. Cheers!

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

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Bonnie Fuller Chastises the Kristen Stewart-Robert Pattinson Haters

For the briefest of moments last week, the New York Post had Bonnie Fuller in the running for the position of Variety EIC. A wacky rumor that was quickly quashed by Jay Penske during his October 10 town hall meeting with trade staffers.

A week later, it’s back to hyperbole-as-usual for Fuller at her PMC sister site hollywoodlife.com. In her latest “Bonnie Says!” piece, she writes:

Many media outlets and critics trash the VERY real love that Rob and K-Stew have… Robert Pattinson and Kristen Stewart are one of the greatest Hollywood couples ever.

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And Now for Some Variety Rumors

Now that Variety is under the wing of Penske Media, the rumors about the paper’s future are swirling. According to The New York Post, the big news doesn’t concern the print side; insiders claim that Variety’s paywall will be taken down soon. Penske is also expected to expand the paper internationally.

Of course we know what you’re reading this for, you want to know who is getting axed. It’s perverse, but hey, we don’t judge. Here’s what  has been said so far: Neil Stiles and Tim Gray, Variety’s president and editor-in-chief, respectively, are both expected to get bounced. There’s a chance that Bonnie Fuller, current editor of Penske’s HollywoodLife.com, will replace Gray, but really, who knows?

Changes are definitely coming to Variety, so we’ll update as they do.

Penske Deal May Put Gerry Byrne Back in Driver’s Seat

Media reactions to this morning’s Variety-PMC deal confirmation are coming in faster and more furiously than a Vin Diesel-Paul Walker car chase.

But forget for a moment about Jay Penske, Nikki Finke and Bonnie Fuller. As NYC-based columnist Roger Friedman astutely points out, one of the central figures in this new Hollywood trade horizon could be an individual most media watchers are unfamiliar with:

Sitting pretty on the Penske board is my old friend, Gerry Byrne (pictured), who commands a daily table at Michael’s. Years ago, it was Gerry who engineered Variety’s stunning comeback from the dead with Peter Bart as editor-in-chief. In the early 90s they revamped the Variety design and made the paper matter again. Eventually Gerry left Variety and sometime later became publisher of The Hollywood Reporter when it was owned by Nielsen. When the Guggenheim people came in, Byrne was sidelined. He left when his contract was up, and joined up with Penske.

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Calvin Klein, Piers Morgan and The Newsroom‘s Emily Mortimer

1003_mockup.gifIt was a dizzying scene at Michael’s today.  Fashion A-listers (Calvin Klein, Grace Coddington), talking heads (Piers Morgan) and the random television star (The Newsroom‘s Emily Mortimer) provided some serious people watching for the mere mortals in the dining room.

Before the crowd rushed in, I caught up with Bravolebrity Lori Zaslow in the ladies room (What can I say? I go where the news takes me ) who just wrapped her first season of Love Broker. Lori, who was with her business partner Jenn Zucher, tells me the show brought plenty of new clients looking for their soul mates and some great new business opportunities, including her new ‘love oil’ called Gravitate which is sold at Exhale Spa and a few select boutiques around town. “The show was a great experience and some great new things came our way as a result of the exposure,” Lori told me. She’ll be Katie Couric‘s guest on her new talk show on October 5. Will there be a season two of Love Broker? As they
say, stay tuned.

Diane Clehane and Andy Amill

I was joined today by publishing powerhouse Andrew Amill, vice president of Weight Watchers Media Group. As a lifetime member of Weight Watchers, I’ve always found the plan works when you work it, and I love the weekly meetings which always have such an empowering, fun vibe. While their campaign with Jennifer Hudson (one of the greatest transformations ever!) has been a resounding success, Andy tells me that despite all the snipping in the tabloids about the company’s newest spokeswoman Jessica Simpson (who was Katie Couric‘s guest on her show’s premiere) is also doing great on the plan. Her first commercial touting her shedding her post-baby weight just hit the airwaves and her big ‘reveal’ will come in December. She’ll also be the cover girl for WeightWatchers Magazine‘s January/February issue. ”Both Jennifer and Jessica resonate with our members,” says Andy. Charles Barkley, who is the face and (newly slimmed down) body for the men’s program has given the company’s a “100 percent bump” on the men’s site.

Andy tells me weightwatchers.com is the fastest growing part of the company (6.2 million monthly uniques and 250 million page views) as the powers that be add more and more interactive features that keep members plugged into the program whereever they go. Later this year, a bar code scanner for smart phones will be introduced that will allow users to scan the UPC code of any supermarket food item and immediately get its point value. The perfect antidote to temptation, no doubt. “The technology the company has created that allows members to stay connected and motivated is outstanding,” says Andy.  Read more

Summer’s Social Swans, Kim Kardashian’s BFF and the Woman Behind Mad Men

1003_mockup.gifWhere else could you possibly find friends of reality stars (Come on, you can’t expect an A-lister sighting every week) and the last vestiges of Cafe Society all in one room? If it’s Wednesday, at Michael’s, of course. I couldn’t even begin to do justice to the head-spinning scene there today, so I’ll just let the roster of what passes for celebrity sightings these days speak for itself.

I was so excited about today’s lunch, because I was meeting the woman responsible for greenlighting one of my favorite shows, Mad MenChristina Wayne has had an amazing career  – she also is responsible for getting Breaking Bad on air — and I found her story fascinating. Had it not been for Christina’s spot-on instincts, Matt Weiner‘s script, which had been floating around for eights years at that point, might not ever have seen the light of day.  The former AMC senior vice-president of scripted series and mini-series is now president of Cineflix Studios and executive producer of the new BBC America series, Copper — but I’m getting ahead of myself.

A born and bred New Yorker who grew up on the Upper East Side, Christina decided to move back after 12 years in Los Angeles for personal reasons in 2005 (“There was no one left to date!”) and after receiving a call from a friend asking if she’d be interested in working with AMC. Up until that point, the network was pretty much airing nothing but old movies. “I had no idea what AMC was. I thought he was talking about the movie theater chain,” said Christina. Back then, the basic cabler was looking to develop scripted content; Christina signed on as a consultant as the net’s “creative voice,”  but didn’t want to tell her screenwriter friends since, at the time, working in television seemed like a step down and “an embarrassment.”

Diane Clehane and Christina Wayne
Diane Clehane and Christina Wayne

She started by calling everyone she knew in L.A. and wound up with the script for Broken Trail, a huge hit starring Robert Duvall that got the greenlight in eight days. When she read the script for Mad Men on a flight back from Los Angeles, she knew she had something special. AMC wasn’t able to get a studio to pick it up, so the pilot was self-financed for $3.3 million and the rest, as they say, is television history. Without a huge marketing budget, Christina attributes a lot of Mad Men‘s buzz to the nonstop coverage it received in The New York Times who covered the show from every angle possible. “The show was their lovechild,” she said. And still is, I’d say.

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Cristina Cuomo and Fern Mallis Lunch Among The Stylistas Plus Cindy McCain Slips By

1003_mockup.gifSometimes the most interesting lunchtime encounters at Michael’s happen before the crowd rushes in. Today was one of those days. When I arrived before noon, there were a handful of people already sitting in the lounge. One woman stuck out, because she was dressed in an oh-s0-tasteful head to toe Pepto Bismol-colored sweater ensemble (cashmere from St. John, I’m guessing) on such a warm day. She kept her head down when the rest of us got to chatting. I knew I knew her, but I couldn’t catch her eye. Imagine my surprise when she stood up to go to her table, and I realized it was Cindy McCain. In my defense, a tan, well-dressed blonde woman is hardly an oddity at Michael’s, and her black ‘scrunchie’ threw me. The funny thing is  no one seemed to notice when she walked back to her table in the Garden Room, proving that, in New York  when your 15 minutes are up, they’re up.

I was joined today by producer Joan Gelman and public relations and marketing executive Robert Zimmerman, who is also a political analyst for CNN and Fox News. I’ve gotten to know both of them over the years through my Wednesdays at Michael’s, and I can tell you they are really solid citizens. When we meet for lunch every so often, I know the conversation is going to be lively. These two passionate democrats can talk politics like nobody’s business, and there was plenty of dish to go around today.

Robert is headed to the Democratic National Convention in Charlotte, North Carolina in September as the democratic national committee man from New York. “Conventions play a huge role in the campaign. They are defining moments,” he told me. “They make people stop, watch and listen to what they parties are saying.” No matter which devices voters plan to watch on, says Robert, they can’t help but note the obvious difference between the two parties. “At the convention, the republicans stay in their seats and are wearing ties and dresses. Our party is a little more eclectic — there’s yoga mats in the corner. We have Jon Bon Jovi, they have Ted Nugent.”

Robert Zimmerman, Diane Clehane and Joan Gelman
Robert Zimmerman, Diane Clehane and Joan Gelman

On a more serious note, Robert said key differences between the parties for this election couldn’t be more obvious. “This is the first democratic convention where marriage equality will be part of the democratic platform. Our party represents the future and that’s very significant.” But, Robert explained, it’s critical that President Barack Obama communicate the achievements of his administration, because ”the administration fell short in outlining a clear agenda” despite its accomplishments in the past. “2008 was about hope and change; 2012 has to be about progress and results,” he told me. The other important objective: remind voters that many of republican presidential hopeful Mitt Romney‘s positions are a “retake of George Bush‘s policies.” In the end, predicts Robert, “The election is going to be about the economy.” Isn’t it always?

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