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Posts Tagged ‘Bonnie Fuller’

Star‘s James Heidenry: ‘Us Weekly is the biggest culprit of hypocrisy’

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.

Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.

“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”

For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?

Star‘s James Heidenry: ‘Us Weekly is the biggest culprit of hypocrisy’

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.

Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.

“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”

For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?

HollywoodLife Enjoys Its Best Month Ever

March was very good to Bonnie Fuller’s PMC website HollywoodLife. The celebrity news destination, launched in November 2009, attracted a new high of 13.9 million unique visitors. To top it off, Monday (April 1) was HL’s best single day yet, with unique visitors cresting past the one-million mark.

The March 2013 numbers represent a 60% increase over the same period last year. Also intriguing is the fact there was no “major” celebrity news event last month around which traffic coalesced. Rather, HollywoodLife editors tell us the site was stealthily visited by young readers on the hunt for famous-people and famous-fashions tidbits.

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Gossip Cop Takes Another Shot at Jay Penske’s HollywoodLife

It’s not usually a good thing when an outlet gets the “zero” rating on gossipcop.com’s rumor-to-truth left-margin thermometer graph. That was the case this morning with Bonnie Fuller‘s HollywoodLife or, as Gossip Cop deems the outlet, “Jay Penske‘s Webloid.”

Chief cop Michael Lewittes has been all over this particular news trail since Day One. He links to a head-spinning number of HollywoodLife items about an alleged Down Under “trial separation” between Robert Pattinson and Kristen Stewart. Lewittes claims the entire coverage block was erroneous:

It was sad, really, watching HollywoodLies — er, HollywoodLife — try to cover up its previous misrepresentations with increasingly desperate “reports” that bore no resemblance to reality.

Through it all, Gossip Cop correctly said that nothing had changed between Pattinson and Stewart, and predicted that when Pattinson returned to California, he and Stewart would make HollywoodLife look foolish. Sure enough, that’s exactly what happened.

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The Truth About Rachel Uchitel’s Tweet and a Birthday Party for Ed Rollins

1003_mockup.gifWhen it comes to Wednesdays at Michael’s, the early bird might not always get the best table, but today it did land me something of a timely scoop. Some time before noon, I spotted Rachel Uchitel, the woman whose texts to Tiger Woods helped bring down the golf legend and launched a thousand tabloid headlines in 2009. I half expected her to bolt when I identified myself as a reporter, but she was gracious and downright chatty when I asked about the countless reports that her recent “Everyone deserves a second chance” tweet was a thinly veiled reference to Tiger and Lindsey Vonn‘s joint announcement on Facebook that they were dating.

“Everyone in the media immediately thought it was about Tiger,” she told me exclusively. “I still have not talked about him and never will. I haven’t told anyone about this, but the tweet was about my 94-year-old grandfather, Sam Lionel, who is getting married. His fiancee is 52 and there has been some family drama about it, so that’s what I was referring to. I’m even throwing her a bachelorette party.” Rachel, who just moved back to New York from San Francisco, told me that The New York Post approached her about writing an article about the recent turn of events but she turned them down flat. “First of all, check your facts, thank you very much,” she said referring to their reporting about her tweet. “And also I’d never write anything about that.”

Rachel told me these days she is “totally obsessed” with her 10-month-old daughter Wyatt Lilly who took her first steps yesterday. (Dad is husband Matt Hahn.) “I love that she wants a big kiss just from me sometimes. It’s the first time that I really have come to understand just what unconditional love is. You think you can get it from a man, but this is so different. She is my whole existence.” Being a mother, says Rachel, has given her a sense of peace and satisfaction that had previously eluded her, but she still is sorting out where she wants to go from here. ”I don’t want to be away from her and miss anything.” Still, though, she’d like to find “meaningful work.” Says Rachel, “For the past three years I have struggled with my identity. I used to be a journalist, but since 2009 it has been difficult to find a job because of the baggage attached to me.” She’s been offered several reality shows and did a stint on Celebrity Rehab with Dr. Drew, but has turned them all down. “It’s hard, but now that I’ve moved back to New York, I’d like to find something interesting to do.” For the woman whose tear-stained face made the cover of The New York Post when she first lost her then fiancé on 9/11 (a tearsheet hangs in the Smithsonian) and then went on to become the poster girl for one of the biggest celebrity scandals of the decade, life in recent years has been a series of headlines. That’s a pretty attractive quality in an employee in certain circles is this town, isn’t it?

Emilio Romano and Diane Clehane

I had a fascinating and enjoyable lunch with Emilio Romano, (pictured, right) president of Telemundo Media and the network’s vice president of corporate communications and public affairs, Michelle Alban. The charming and dynamic Emilio joined the company in 2011 and in his current position runs Telemundo’s broadcast network, its 15 owned stations, as well as the company’s entertainment division and Telemundo Studios, which is the No. 1 producer of original Spanish language primetime content for Hispanics in the United States. He also oversees the news and sports divisions, Telemundo’s digital media group and the company’s sales and marketing arms. I’ve talked to plenty of media titans in this dining room over the years, and I can say without question I found Emilio to be one of the most engaging, genuine and interesting executives I’ve ever met. While telling me about all the exciting things happening at Telemundo these days, he chatted easily with the wait staff about where they were from and asking them in Spanish what they watched on television and why.

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Mika Brzezinski, Miss USA and a Mysterious Stephen Baldwin Sighting

1003_mockup.gifMaybe it was today’s dreadful weather (Will this winter from hell ever end?) or perhaps some boldface names can’t bring themselves to leave the sunny West Coast after the Oscars, but the scene at Michael’s today was pretty much a celebrity-free zone unless you count the random sighting of Stephen Baldwin. The more low-key Baldwin made a curiously brief appearance in the dining room (he didn’t even sit down) before leaving, so we never got the chance to ask him what he thinks about brother Alec Baldwin‘s war with The New York Post, but we did try. There was, however, an interesting mix of bold faced names including police commissioner Ray Kelly and the newly crowed Miss USA Nana Meriwether who, despite leaving her sash and crown at home, looked every inch the pageant winner. Being almost six feet tall certainly helps stand out in a crowd.

I was joined today by Woman’s Day editor-in-chief Susan Spencer and Hearst executive director of public relations Mimi Crume Sterling. Having never met these smart, savvy gals before, we bonded over a talk about our daughters. Susan, like me, is mother to an elementary-school-aged daughter adopted from China; Mimi has a little girl and is about to give birth to her first son any minute (we had our fingers crossed she’d make it through lunch!). We all agreed parenthood is an unending source of material.

Susan Spencer and Diane Clehane

Since joining the magazine in February of last year from Time Inc.’s All You, Susan has made some interesting changes to the magazine. “I’ve fallen in love with the reader,” she says. This is not your mother’s Woman’s Day, although Susan is mindful of the generational connection between readers of the 75-year-old Hearst title. “Some readers have been reading the magazine for 60 years, and now their daughters and their daughters’ daughters are reading it,” she explained. When asked just who is the Woman’s Day reader, Susan told me: “She’s the ‘Average Josephine’ — the receptionist, the administrative assistant, the teacher, the nurse. These are the women who I consider to be the backbone of America.” That doesn’t mean, however, these women (more than half work outside the home) are not interested in fashion and the good things in life. Just the opposite. “These women have a lot of joy in their life. They embrace positivity,” says Susan. “That’s why the title of the magazine is so perfect for them. It’s about her day and the joy she gets out of it.” To tap into that, Susan retooled the fashion pages focusing more on value in all its iterations. “Our reader doesn’t want to see a great shoe and then find out it’s $300 or even $150. It has to make sense for her life.” In fact, “Value Tags” appear throughout the magazine to highlight steals, deals and all-around great ideas.

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Lesley Stahl, Cynthia McFadden & Lindsay Lohan’s Interior Decorator

1003_mockup.gifEven the arctic temperatures couldn’t keep the faithful away from Michael’s today. The scene at 55th and Fifth was, although celebrity-free (unless you count a cast member from “The Real Housewives of New York City) even wilder than usual. The media mavens (Lesley Stahl, Cynthia McFadden), magazine power gals and honchos (Anne Fulenwider, Connie Anne Phillips, Jack Kliger) and fashionistas (Fern Mallis, Mickey Ateyeh) must have had plenty to talk about because at one point the decibel level hit its tipping point and I could barely hear the folks I was with and believe me, they were worth a listen.

I was joined today by Deacon Webster and Frances Webster, co-founders of Walrus, a multi-disciplinary creative agency, and they have quite a story to tell. If you want a laugh, check out the talking Walrus that touts the agency’s work on the company’s website. Hilarious. The husband and wife team, who first worked together at Mad Dogs & Englishmen, founded their award-winning (Ad Age’s 2012 Northeast Small Agency of the Year) in 2005 and, says Frances, have seen their business grow an astounding 300 percent in the last three years. Our mutual pal, PR veteran Diana Biederman, who is currently consulting for The Humane Society of New York, brought us all together and we had a lively lunch dishing about the ad biz. Deacon is the agency’s chief creative officer and Frances handles the business side as managing director. Their yin-yang skill sets keep things humming at work — and at home. The Brooklyn-based couple gave up trying to keep work talk out of their after hours conversations (“We quickly realized that was impossible,” says Frances) but did decide that having their desks facing each other in the middle of their open floor plan office was a little too much togetherness. They now keep their distance on opposite ends of the office and everything is going swimingly.

I’ll say. Having started their agency with the “21 Club,” Emergen-C,  Grand Marnier, CWX and The Economist as clients when the principals at Mad Dogs & Englishmen decided to close up shop and passed the business on to them (“We went to them and asked if they’d mind if we took the business with us and they were okay with it,” explained Frances), the Websters now boast a roster that includes Amazon Kindle, Bazooka Brands and Bloomberg Businessweek as well as hotter-than-hot Rent the Runway and came up with a funny and effective photobomb video campaign to tout to the fashion site’s growing wardrobing capabilities. They’re also the team that AMC tapped a few years ago to develop a brand strategy for “The Walking Dead” and we all know how that turned out.

Deacon Webster, Diane Clehane and Frances Webster

These days, the Walrus team is busy touting the preventative properties of Emergen-C on social media and in the digital realm and is promoting the message that the cold medicine isn’t just for when the flu strikes but rather a wondrous preventative elixir that is best taken daily (they’ve taken the brand from 5,000 to 531,000 likes on Facebook and counting). They are also working on attracting younger moguls, hedgies and the like to Bloomberg’s Businessweek. “We’re telling younger people that the magazine has really changed.” The good news is, says Deacon, since changing to the weekly delivery system that subscribers get along with their daily newspapers, the magazine is getting a lot more attention from subscribers and “there hasn’t been a lot of newsstand drop off. If people read three issues in a row, they’re hooked.” Their mission now: to find different venues for digital sampling for the consumer and keep the buzz going over their eyebrow-raising covers.

You can check out Walrus’ witty, out of the box thinking on Friday in The New York Times and The Wall Street Journal with their full page ads for Smith & Wollensky which explain why scoring an internship at Smith & Wollensky is better than landing one at Goldman Sachs, Lazard and Morgan Stanley. The ads explain, among other things, that “Lazard might know a thing or two about capital markets, but when it comes to creamed spinach they might as well be Lehman Brothers.” Got your attention, didn’t it?

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s EIC Bonnie Fuller and publisher Carlos Lamadrid with Penske Media’s vice chairman Gerry Byrne hosting Real Housewife of New York City’s  Aviva Drescher, Sirius XM’s Serena Kodila, Island Def Jam Music Group’s Laura Swanson, Comcast’s Julian Broadsky, Activate’s Michele Anderson and Matrix’s Patrick O’Keefe.

2.  Fern Mallis and Mickey Ateyeh

3. ‘Mayor’ Joe Armstrong and David Zinczenko. One of today’s hot topics among the regulars was “When is Dave going to announce his next move?”  Plenty of folks stopped by Table 3 to inquire. Our lips are sealed …

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Tempting Tech | Quiet Front | Journalism Peak

AppNewser: Walmart is selling the iPhone 5 for $127 and older iPads for cheap. Now you have to decide if saving money is worth stepping foot inside a Walmart.

PRNewser: The social media team for the NRA has been silent for the past few days. It’s almost like the orginization feels guilty about something.

FishbowlLA: Bonnie Fuller got paid to write about using an iPad while taking a bath. Yes, actually money! We know.

 

Bonnie Fuller Marvels at the Breaking of the ‘Bathtub Barrier’

When she was editor-in-chief of Cosmopolitan, Marie Claire and Glamour, Bonnie Fuller counted on her rock-solid reach into a critical corner of the 18-to-34 female household: the bathroom.

But in an op ed for Ad Age, the editor of hollywoodlife.com argues that the so-called “bathtub barrier” – the fondness of women to luxuriate in a fully drawn bath with the latest issue of their favorite women’s magazine(s) – has been irretrievably breached. Thanks largely to the ingenuity of Apple and the late Steve Jobs:

The iPad broke the Bathtub Barrier when it was born on April 3, 2010. At last, a portable, lightweight digital device that allowed women to replicate the magazine experience, while they soaked (carefully).

Now, I predict the iPad Mini will hyper-accelerate the watershed moment we’re in. At 7.8 by 5.3 inches and weighing 0.69 pounds, the iPad Mini is a bathtub no-brainer. It also fits into almost every purse a young woman may carry, which means it will go everywhere with its readers, who can access news, info and shopping at their fingertips.

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Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party

1003_mockup.gif‘Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael’s it was SRO as the moguls (Harvey Weinstein, Tommy Mottola), a perennial party giver (Peggy Siegal and her indefatigable minions) and boldface names (Star Jones, Muffie Potter Aston) poured into the dining room for one head-spinning scene. While Bonnie Fuller and company shoe-horned 14 people comfortably into Table One, Peggy presided over a lunch for 34 in the Garden Room honoring “The Untouchables.” (Although I didn’t see them, I did spot — I think — Malcolm Gladwell and Stu Zakim in the crowd). The rest of the dining room was full of table hoppers and gladhanders — Harvey Weinstein works a room like nobody’s business — and I noticed there was plenty of glasses of red and white wine all around. Cheers!

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

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