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Posts Tagged ‘Bonnier Corporation’

Bonnier Acquires Cycle World from Hearst

Bonnier Corporation has acquired Cycle World, the monthly motorcycle enthusiast publication, from Hearst. Financial details of the deal weren’t disclosed, but the magazine’s team will remain intact.

Mark Hoyer is the Editor-in-Chief of Cycle World, and his magazine will now be in Bonnier’s Outdoor Group, under Vice President and Group Publisher Eric Zinczenko.

“Adding another leading men’s vertical to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers,” said Zinczenko. “This acquisition reinforces Bonnier’s pursuit of aggregating the largest men’s audience in media, and most important, its unwavering commitment to producing the highest quality content possible.”

Cycle World has a circulation of 235,000.

Condé Nast Leads Publishers for First Half Ad Page Gains

We mentioned the rumors circling Condé Nast, so here is some good news for the company: It posted the biggest overall ad page gain for the first half among the major publishing houses.

According to min, Condé posted a 280 page gain during the first six months compared to last year, easily beating out second place Bonnier Corporation. Here are the top five:

  1. Condé Nast – 280 ad page gain
  2. Bonnier Corp. – 227
  3. Wenner Media – 225
  4. Source Interlink – 197
  5. Time Inc. – 172

The news for all of the 22 surveyed publishing companies was sobering however, as 12 posted gains and 10 had losses. Speaking of losses, notice any big company missing from the top five? That’s right — Hearst isn’t listed. The company hasn’t done well at all so far. Even with the addition of the Hachette titles, Hearst barely posted a gain. Without the acquisition, the company would’ve been in the red.

Bonnier Adds Travel Veteran to Executive Team

Bonnier Corporation has named Ernie Renzulli, who had been Publisher of Shermans Travel Media since 2007, as its new Vice President, Group Publisher. At Bonnier he will oversee the travel brands, which include Islands, Caribbean Travel & Life, Spa and Destination Weddings & Honeymoons.

Dave Freygang, Senior Vice President at Bonnier, sees a perfect fit. “Ernie’s recent record of success and innovation in the travel industry with print and digital made him the unparalleled choice for this prominent role,” said Freygang. “He will bring these brands the vision and leadership they need to produce significant growth going forward.”

Bonnier Corp.’s Parenting Group Names New Associate Publisher, Marketing

The Parenting Group, the publishing division of Bonnier Corp. responsible for ParentingBabytalk and Parenting.com, has named Heather Gumbley as its new Associate Publisher, Marketing. Gumbley was most recently Executive Director of Creative Services for the Fairchild Fashion Group at Conde Nast.

At Bonnier Gumbley will be tasked with increasing marketing efforts for The Parenting Group’s brands. Mark Wildman, Vice President and Group Publisher, said she’s well-equipped to handle that job.

“With her strong integrated marketing background and extensive experience with fashion and retail advertisers, Heather has the perfect blend of media and client expertise to help Parenting become the leading media brand serving today’s modern families,” explained Wildman.

Bonnier Names First Chief Brand Development Officer

Sean Holzman has been named Bonnier Corp.’s first Chief Brand Development Officer. Holzman was most recently with Source Interlink Media. At Bonnier, Holzman will be responsible for finding new revenue streams and expanding licensing for Bonnier’s brands.

Holzman said of joining the company, “Bonnier is a rapidly growing company that has a broad portfolio of assets and a strong management team. That’s key. There’s huge potential to actively develop seamless licensing programs for the Bonnier brands and keep them at the forefront of emerging platforms.”

Mark Wildman Named Head of Bonnier Parenting Group

Bonnier has named Mark Wildman its new Vice President, Group Publisher for its Parenting Group. Wildman has been with Bonnier since 2009 as its head of sales and marketing.

In his new position, Wildman will oversee one of Bonnier’s top properties, which includes the Parenting titles (Early Years, School Years and Parenting.com) and several other brands.

Bonnier Corporation’s CEO Terry Snow says that Wildman’s sales background will serve him well:

Mark’s success at driving revenue and delivering innovative advertising programs translates well for this competitive market. His credibility in the advertising community will only enhance the achievements we have seen with our mom-focused brands and platforms.

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