JeffKinneyHere’s something you don’t read every day: an exceedingly successful person has decided to embrace a dying business.

This morning, during an event at New York’s BookExpo America moderated by actor-turned-author Jason SegelDiary of a Wimpy Kid maestro Jeff Kinney made a rather surprising announcement. From the AP item:

The beloved children’s writer surprised and delighted a breakfast gathering Friday by announcing that he and his wife were converting an abandoned general store into a bookshop. The store will be based in Plainville, Massachusetts, where Kinney and his wife live.

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