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Posts Tagged ‘Brad Gerick’

Daily News Hires Two, Promotes Six

NY_DNThe New York Daily News has hired two on the business side and made five editorial promotions. Details are below.

  • Colleen Noonan joins as VP, marketing and creative services. Noonan, a former veteran of Hearst, was most recently a consultant with Pitney Bowes.
  • Melanie Schnuriger has been named VP, product development. She was most recently a managing director at SixAgency.
  • On the editorial side, Kristen Lee has been promoted to director of digital development. She was previously digital integration editor.
  • Zach Haberman has been upped to from news editor, digital, to deputy managing editor, digital.
  • Andy Clayton has been promoted to deputy managing editor, digital sports.
  • Cristina Everett has been promoted to deputy managing editor, digital entertainment. She was most recently senior editor, entertainment.
  • Christine Roberts has been promoted to editor, mobile and emerging products.
  • Brad Gerick has been promoted to director of social media. He most recently served as social media manager.
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A Genuine Patch Success Story: Social Media Manager Brad Gerick

There’s a whole lot more going on these days at @PatchTweet, the official content-side Twitter account for AOL’s hyper-local network. Newsworthy items from the west coast, east coast and beyond are being regularly and properly highlighted. For that, the company can thank Brad Gerick.

Appointed social media manager at Patch in late spring, he is now running this central Twitter account. The Maryland-minted MBA (pictured) has been working for the company since 2010 graduation. His steady rise has taken him from local editor of the Maryland Bel Air Patch site to Harford County associate regional editor (August 2011) to nearby regional editor (December 2011) to Twitter-Facebook guru.

Gerick was in LA earlier this summer to conduct field training at AOL’s Beverly Hills HQ and will be returning later this month for Social Media Week LA (September 24-28) and more training sessions. “I’m trying to give the local editors as many tools as possible to be versatile on social media and enhance their coverage,” he tells FishbowlLA via telephone. “We have also expanded our social media standards and best practices.”

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