On a normal workday, writer Bradd Jaffy (pictured) is mainly concerned on Twitter with co-manning the @NBCNightlyNews feed.* But today, due to some ghastly 49th Street and 6th Avenue circumstances, it was his personal account grabbing the headlines.

Within minutes of Jaffy tweeting out some 30 Rock pictures of a wayward taxicab injury scene, some showing Dr. Oz, he was being contacted via Twitter by journalists. Gothamist’s Christopher Robbins and Juan Arellano of the New York Post were first to get in touch, in the latter case for example leading to this multiple-photo use.

Today’s midtown events are sadly reminiscent of a Venice Beach, CA boardwalk incident that claimed the life of an Italian newlywed tourist. The injured British female visitor had only just arrived in Manhattan last night.

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