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Posts Tagged ‘Brandon Holley’

Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

They say if you can’t beat ‘em join ‘em… or, do one better and let ‘em eat off your plate. That’s Lucky editor-in-chief Brandon Holley‘s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades. It’s really created a new tier of content, and you can either separate yourself from that content or you can bring it in,” she explained. “One way that we bring it in is we have a desk where bloggers can come in and sit — they’re called our Lucky Style Collective — they contribute content to the magazine; they contribute certainly online. So, it’s a sharing of pockets of audience.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

They say if you can’t beat ‘em join ‘em… or, do one better and let ‘em eat off your plate. That’s Lucky editor-in-chief Brandon Holley‘s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades. It’s really created a new tier of content, and you can either separate yourself from that content or you can bring it in,” she explained. “One way that we bring it in is we have a desk where bloggers can come in and sit — they’re called our Lucky Style Collective — they contribute content to the magazine; they contribute certainly online. So, it’s a sharing of pockets of audience.”

Part 1:Lucky EIC Brandon Holley on Getting a Magazine Job
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Lucky EIC Brandon Holley on Getting a Magazine Job

Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.

“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.

Holley explained that she made a name for herself at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”

The EIC also debunked that rumor about Lucky going all-digital or scaling back its print frequency. “That was a weird misunderstanding of our mission,” she said.

Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Gossip From The Condé Nast Holiday Luncheon

The first thing you need to understand when discussing the Condé Nast luncheon yesterday is that it was just a lunch. Luncheon is just a rich person word for lunch. With that out of the way, let’s get to some of the more notable moments from the meal at the Four Seasons.

The New York Post reports that everyone was in pretty good spirits. Charles Townsend, the CEO of Condé, said, “We had a very good year — up in high single digits,” and said the company’s digital business was doing well.  Si Newhouse was sitting at a table with Scott Dadich, David RemnickBrandon Holley and a few others. This seating arrangement can mean something or nothing. Feel free to pick one and spread those thoughts to everyone you know.

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Condé Nast Editors Go Hollywood

(Via ABC Family)

We’re not sure how many of you out there watch shows targeted toward teenagers, but if you’ve got room for one more in addition to “The Vampire Diaries,” and want to see some editors do some acting, you should check out “Jane by Design.” The ABC Family series premiers in January, and will feature appearances by several Condé Nast editors, including Stefano Tonchi, Amy Astley and Brandon Holley.

WWD reports that the partnership — which was hatched because Lynn Hirschberg, W’s Editor-at-Large, is good friends with “Jane by Design’s” producer — will benefit Lucky and ABC Family, because the network has a buy in the magazine and on its website.

“Jane by Design” is about a teenager who is mistaken for an adult and gets a job in a fashion powerhouse, thus forcing her to juggle her school life and career, all while protecting her true identity. Sounds about as realistic as “The Vampire Diaries.” Enjoy.

Four Women Editors and Their Journey Back to Print

WWD has a post today about four women editors – Pilar Guzman (pictured), Tina Brown, Brandon Holley, and Deborah Needleman – and their journey from print to the web, then back to print again.

It’s a story that deserves to be told. After all, these are four powerful, talented women who are shaping the magazine industry with their decisions.

The content of the post is all fine and dandy; the headline, however, is not. It irks FishbowlNY a bit. And when we’re bothered, we bother you with the details. As Janet once said, that’s the way love goes.

The post is titled “Is Print in Vogue Again?” and like all headlines that ask a question, the answer is nowhere to be found in the piece. We do learn that the women all seem to have come back to print for the money, but not if print is “cool,” as the headline suggests.

If you’re going to ask a question, be able to answer it. That’s all we want.

For example:
“Does FishbowlNY hate headlines that contain questions?”

“Yes.”

Luckily | Alaskan Game Face | Overthrown

  • Mediabistro: An interview with Brandon Holley of Lucky magazine. Hope she didn’t mind us poking fun at that Lucky Kids thing.
  • TVNewser: Julianne Moore is going to play Sarah Palin in an upcoming HBO adaptation of the book Game Change. If Jeff Bridges plays Todd Palin count us in.
  • SportsNewser: Mel Kiper compares Cam Newton to Akili Smith, thus ruining Newton’s day, but making Smith’s.

Lucky Kids Magazine Debuts Tomorrow

Because you can never get kids hooked on material goods early enough, tomorrow, Lucky Kids magazine – a spin off of Lucky – hits newsstands everywhere. The magazine, which targets moms with kids ages zero (every fetus needs a Marc Jacobs bag) to 12 years-old, will also be found in the April issue of Lucky.

Amy Wicks at WWD says that the content of Lucky Kids is centered on shopping, with features on where parents can find clothes from designers that also have a kids line. Brandon Holley, Editor-in-Chief of Lucky, adds, “The goal with this first issue is to offer up stylish, inspired ideas that make a mom’s day easier, simpler and a little bit cuter.”

Brandon Holley and Lucky

Today the New York Times takes a look at Brandon Holley, the relatively new Editor-in-Chief at Lucky, and the challenge she has of revamping the magazine.

Holly says that her main obstacle is trying to keep what is good about the magazine (the lack of pretentiousness) while adding something that will lure more readers and advertisers (less models dressed like homeless people).

The web presence of Lucky is also being marked for an upgrade by Holley. The Lucky Style Collective, a blog network that will have tie-ins to the magazine, is her brainchild.

She also notes that the magazine will now feature a wider range of products, explaining, “I think we should show the full scope of what’s out there and allow the reader to decide whether she buys a $4,000 Prada bag.”

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Lucky To Celebrate Their 10th Year In Print With 100+ Videos

According to Tanzina Vega of NYT‘s Media Decoder, Condé Nast’s fashion title, Lucky, is pulling out all the stops to commemorate their 10-year anniversary.  The magazine’s December issue will feature over 100 online videos to offer an up close look at the publication’s content and the unique fashion styles of its editors.  Every video will be connected to a page in Lucky‘s December edition and these digital shorts will be rolled out starting tomorrow on the magazine’s official website.

Condé partnered up with Talk Market, a company that customizes video content for major brands, to make this celebratory Lucky issue happen.  Editor-in-chief, Brandon Holley, believes the addition of a video to complement print will link readers closer to content:

“A lot of women read magazines when they’re in the park, or on the bus, or at the gym or at home, so it’s a neat way to liven it up with your mobile because you always have your mobile with you.”

Lucky‘s December issue hits newsstands next Tuesday and will include bar codes that readers can scan to access the video database from their smartphones.

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