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Posts Tagged ‘Brantley Watson’

OC Register Ramps Up Newport Beach, Costa Mesa Coverage

How do you entice more people to subscribe to a metro newspaper daily print edition? Well, one way that sounds pretty logical to FishbowlLA is to zero in on affluent zip codes and expand the local-section insert from once a week to every weekday.

That’s what the Orange County Register will do starting this Monday, May 6 for the regions of Newport Beach and Costa Mesa. Instead of just Fridays, The Current section will now appear in local editions Monday through Friday. From the recent announcement:

“The essence of a truly indispensible community newspaper is its ability to be interesting first, then relevant, finding its way to important and ultimately becoming an essential part of people’s daily lives,” said Eric Spitz, owner and president at Freedom Communications. “The investments we’re making into The Current not only provide significantly more value to subscribers in Newport Beach and Costa Mesa, but we hope it will redefine expectations of what a vibrant hometown newspaper should look like and accomplish in the communities it serves.”

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Mediabistro Course

Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

Latest OC Register Hires Include LAT Alums Margot Roosevelt, Joanna Clay

Newly recruited OC Register economy reporter Margot Roosevelt (pictured) has declared that she is “excited to join one of the most dynamic newspapers in the country right now.” She’s right on the money about that.

As we and others have been chronicling this summer and fall, the paper is on a mission to prove there are still ways in this day and age of Gawker, BuzzFeed and the front page of Yahoo! to make a daily print newspaper profitably thrive. What’s so great about the hire of Roosevelt, previously with Reuters and the LA Times as an environment reporter from 2007 to 2011, is that she is the kind of massively experienced journalist (30+ years) who typically falls by the wayside in today’s print media landscape after being laid off. She will no doubt be a dynamic contributor to the paper’s recently expanded business section.

Also joining the OC Register from the LA Times is Joanna Clay. Most recently a reporter and assistant Web editor for LA Times Community News publication the Coastline Pilot, her beat will remain Laguna Beach, Laguna Niguel and Aliso Viejo.

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A Changing of the West Hollywood Online Media Guard*

To the casual observer, West Hollywood might seem like a perfect fit for the Patch model. The area’s affluent residents consistently support local businesses-events and are acutely interested in “hyper-local” coverage of their community.

But there’s also a general weariness of the media outsider, something the AOL venture has painfully confronted. Compounding matters is the fact that West Hollywood Patch has so far had four different local editors. When “guest editor” James Mills most recently stepped down, he was replaced by the unusual tandem of Beverly Hills Patch LE Mary Cunningham and Patch local area associate editor Brantley Watson.

Now comes a new version of Patch, so to speak – WEHOville. Launched over the weekend, the site has a crisper design and, based on the editorial-sales staff hires by West Hollywood-residing publisher Henry Scott, some fluid short-term financing. But already, there have been hiccups.

Contentious reader comments seem to be disappearing with a little too much frequency, including at least one left in response to a Hillel Aron-contributed piece about former United Methodist Church pastor Scott Imler.* That particular article also boasts a misleading, sensational headline: “The Church vs. the Pothead Pastor.”

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