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Posts Tagged ‘Brent Diamond’

Consumer Reports Gets an Overhaul

Consumer Reports will debut a new look — both outside and inside — with its November issue. Gone are the cluttered covers of the past. The revamped Reports features a clean cover that tackles a singular topic, and it’s a big improvement.

Inside the magazine, editor-in-chief Ellen Kampinsky and VP/general manager Brent Diamond have added some interesting features. Your Advocate, found in the front of the book, features a Q&A with an exec from a major brand (GM’s Mary Barra kicks things off); a section that answers a reader’s specific question; a feature that dispenses insider tips from various industry experts; and plenty more.

The updated Reports was based on more than a year of research, but Kampinksy cautions that it’s not a finished product. She also eases readers’ concerns about the glossy changing too much.

“The November issue is the start of a new conversation with our readers. Based on the feedback we get from them, we’ll be making more changes in the coming months,” said Kampinsky. “We’ll remain unbiased and unbought. And we promise never, ever to put the Kardashians on the cover.”

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Ellen Kampinsky Named Editor-in-Chief of Consumer Reports

consumer reports logo GEllen Kampinsky has been named the new editor-in-chief of Consumer Reports. Kampinsky most recently served as a senior editor at Newsweek and The Daily Beast. She also spent a decade at Glamour.

“Ellen’s impressive track record across multiple formats of media and her commitment to upholding the highest standards of journalistic integrity make her a welcome addition to the Consumer Reports team,” Brent Diamond, VP and general manager of the company’s magazine and newsletter products, said in a statement. “Her experience will be invaluable as we strive to provide readers with a broad range of information and work together for a fair, just and safe marketplace for all consumers.”

Kampinsky’s appointment is effective immediately.

Consumer Reports Adds to Executive Team

Consumer Reports has added three executives to its roster. Diane Salvatore has been named senior director, content strategy and delivery; Brent Diamond has been appointed vice president, magazine and newsletter products; and Christian Nimsky has joined as vice president, digital interactive products and services.

Salvatore joins Consumer Reports boasting experience with Prevention, Ladies’ Home Journal and YM magazines. Nimsky has over a decade of work in the digital realm. He has worked with companies such as Edmunds.com and Kelley Blue Book. Diamond has served as president and CEO of both Primedia and Action Pursuit Group.

“Diane, Christian and Brent’s arrivals position us to build the new Consumer Reports,” said Laurence Bunin, COO of Consumer Reports, in a statement. “Their breadth of experience combined with a capacity for fresh ideas – along with what has always made Consumer Reports a trusted resource for consumers – will be essential in making our products, content and services even more compelling in a complex, information-intensive marketplace.”