With the Internet soundly kicking print magazines’ asses lately, how can publications win back some of their online audiences?
That seems to be the question on every publisher’s mind, none more so than S.I. Newhouse, who has spent a great chunk of change hiring staffers to develop Condé Nast Digital and make it marketable to his magazines’ audiences, even while the ad page downturn has forced across-the-board cuts and, in some cases, entire titles to shutter.
The latest Condé development in Web sites? Make them read more like other online content, with weekly (or daily!) updates and sassy commentary. Make them, essentially, a blog.