Although Moviefone was launched in 1989, it wasn’t until Thanksgiving 1995 that the service was officially embedded to the pop culture lexicon. On November 19 of that year, a subplot of Seinfeld episode “Pool Guy” had Kramer forced to take over 777-FILM auto-attendant duties.
Over the weekend, callers were told that the automated service would soon go silent, overtaken by new technology and shifting consumer habits.
“The 777-FILM numbers will no longer be in service in the near future,” intones a man with a voice decidedly scrawnier in timbre than Mr. Moviefone’s. “To buy tickets and for all of your showtime information please download the free Moviefone app on your smartphone or iPad.”