The Wall Street Journal plumbs the shallows of those who would turn a car insurance ad into a laff-riot sit-com. Geico’s Cavemen are getting a series on ABC, as was reported last week. Considering Geico spent an estimated $403 million on ad time and space in 2005, some royalty checks should come in handy.

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And the Burger King King is also getting the royalties treatment:

The burger baron recently starred in a series of videogames, and the company says it has lined up a studio and distributor for a feature film. Russ Klein, Burger King’s president of global marketing strategy, won’t reveal the studio’s identity or the likely plot. But he says the movie could appear as early as the end of this year, with the film aimed at “creating a back story for the King.”

Ad characters need a back story? Here’s ours.

Back when he was just Prince Charming, he married Cinderella, she went nuts with the credit cards (she never had anything as a kid) and he had to get a day job in a fast food joint. They all lived happily ever after.