AdweekMedia announced the winners of the 2008 Buzz Awards today. The annual awards celebrate the best in brand/media integration. Each category winner and the grand prize winner will be profiled in a special custom media section of the December 1st issue of Adweek, Brandweek, and Mediaweek. Some of the winners include:
- Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book
Winner: Fallon Minneapolis for Sci Fi Channel
- Online: Most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign
Winner: Proximity Canada for Alka-Seltzer
- Radio: Best brand integration into an on-air radio program
Winner: OMD for Visa
For a full list of the winners go here.