On the morning after the conclusion of mediabistro.com’s user-generated content focused conference UGCX, Matt Van Hoven of AgencySpy and guest host Joe Ciarallo of PRNewser welcomed BuzzFeed.com‘s viral media editor Jessica Amason to the Morning Media Menu podcast.

Following up on her presentation at UGCX on Tuesday, Amason talked about tracking the viral presence of Web articles in real time and making it work for advertisers.

The group also addressed some of the changes that traditional media companies are making in order to stay alive. Said Amason: “I think that testing the waters with new ideas about revenue and about advertising wouldn’t be a bad thing. I don’t exactly know what that would mean for them…but I think that thinking outside of CPM and the standard model certainly couldn’t hurt. They certainly could benefit from thinking in a social way.”

Amason also talked about her Tumblr blog This Is Why You’re Fat that has since developed into a book, available in stores next week. “When we launched it we thought it would be a pretty contagious idea,” she said. “We thought it might make an interesting book some day, but we didn’t think we would have a book deal within the first month because it really took off.”

Related: FBLA Exclusive Interview With This Is Why You’re Fat Co-Founder

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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Gawker says that Blakeley was arrested on domestic violence charges by ex-girlfriend Jessica Amason of BuzzFeed.com with whom he co-founded This Is Why You’re Fat and co-wrote the recent book derived from the site.

This blog has all the details, but Blakeley has denied the accusations on his Tumblr:

“Yes it’s true, I was arrested for assault. However the allegations against me are 100% not true. In cases of domestic abuse there’s an assumption not of innocence but of guilt so half of you won’t believe me. I hope we can put this behind us and move on with our lives as quickly as possible.”

Update: The New York County District Attorney’s office confirmed that Blakeley was arraigned on September 4 in criminal court on a misdemeanor charge. If convicted, he could face up to a year in jail. He is due back in court on November 4.

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