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Posts Tagged ‘Carley Roney’

The Secrets Behind TheKnot.com

If you’ve ever wondered what color scheme would work best for a fruit bowl, or debated about the ethics of rehearsal dinner seating, then chances are you’re a frequent visitor to TheKnot.com. The site tells people every single thing they could possibly want to know about weddings, and it has been a huge hit ever since it launched.

If you’re curious about just how that happened, you should head over to BNet today at 1:30, because our founder — Laurel Touby — is going to be interviewing the people behind TheKnot, David Liu and Carley Roney. During the feature, Liu and Roney will discuss the secrets that made TheKnot.com the high profile brand it is today. You’ll hear how they convinced Ted Leonsis, the founder of AOL, to give them a shot, how smart PR moves allowed the site to grow, and why they invested in print and hyperlocal before it was trendy to do so.

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The Knot’s Carley Roney on the No. 1 Mistake of Working Women

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In the final segment of this week’s Media Beat interview, The Knot‘s Carley Roney asserts that the one thing businesswomen need isn’t education, talent, or even experience — it’s balls. (We’re talking in the figurative sense, of course.) Roney explains that the female tendency to act by consensus has no place in the workplace.

“I’m willing to be disliked over a decision if I think it’s the right thing to do. I’m willing to have people have to trust me and come along. I don’t necessarily need to ask 10 people their opinion,” she tells mediabistro founder Laurel Touby. “It’s really something I try to teach all my staff to do. You’re only going to get in trouble for not making a decision and for not making actions happen, not for making the wrong decision.”

Watch the full video to get Roney’s tips on hiring top talent and to find out why she considers her marriage to The Knot co-founder and CEO David Liu “polygamous.”

Part 1: Carley Roney of The Knot: ‘I Was Not Into Weddings at All’

Part 2: Carley Roney of The Knot: ‘Look in Creative Places for Financing’

Carley Roney talks about how to survive and thrive in today’s media marketplace in her keynote presentation at Mediabistro Career Circus on August 4 in New York.