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LeBron James Announces Cleveland Return Via Sports Illustrated (FishbowlNY)
Everyone in the sporting world — and many others outside of it — were awaiting word on where LeBron James would play next season, and Sports Illustrated got the scoop Friday. In an article by James (as told to SI’s Lee Jenkins), James explained his reasons for returning to Cleveland to play for the Cavs. LostRemote After the story went up, James posted on Instagram a photo of himself with the caption “I’m Coming Home.” #GoodforLebron and #Cleveland also started trending on Twitter quickly. TVSpy Cleveland CBS affiliate WOIO reported the news at 12:25 p.m. Friday, just after James’ announcement was posted to SI.com. “The newsroom is abuzz right now,” Paul Orlousky said. The station remained in coverage through the 1 p.m. hour. PRNewser Jenkins reportedly helped James write the essay Thursday night, and the mag didn’t let any of its advertisers know about what will almost surely be the biggest traffic driver in recent history. HuffPost “My relationship with Northeast Ohio is bigger than basketball,” James told Jenkins. “I didn’t realize that four years ago. I do now.” James, an Akron, Ohio native, was selected by the Cavs with the No. 1 overall pick in the 2003 NBA Draft. After reaching the NBA Finals just once in those seven seasons, James infamously announced that he would be joining the Miami Heat in July 2010 during a televised interview dubbed “The Decision.” Both James’ choice of team and his choice of venue for the announcement led to a virulent backlash in Ohio that included fans burning his jersey and a public repudiation from Cavaliers owner Dan Gilbert.