Carmelo Anthony (also known as MVP! MVP! MVP!) is getting into the magazine business. According to The New York Post, Anthony has purchased a 10 percent stake in HauteTime.com, a spinoff of Haute Living, the luxury publisher. In April, the company is launching Haute Time magazine, with a distribution of 50,000.

Anthony already has a partnership with HauteTime, a site that focuses on watches that are more expensive than Australia. Each “watch of the day” picture Anthony posts on his Instagram account links back to HauteTime, and the site runs his choices as well.

Haute Time is nice sounding — and sure, it fits the fancy timepiece theme — but wouldn’t a better title for an Anthony-backed glossy be something like I’m Gonna Shoot That If JR Smith Doesn’t magazine? Hey, it’s just a suggestion. 

The New York Times is launching a series of video chats on its Google+ page titled “Hangouts On Air,” starting tonight at 6 pm. Kicking things off is Carmelo Anthony, Chris Paul and the Times’ deputy sports editor, Jason Stallman. After tonight, the Times will be checking in with several Olympic athletes, including Cassidy King and Ryan Hall.

You can participate in the chat on the Times’ Google+ page or follow a stream of it at NYTimes.com/Olympics. However, if you do decide join the conversation, we’ve been informed that you cannot ask Melo why he doesn’t pass the damn ball. No matter how much you might want to.

The full schedule for the Times’ “Hangouts On Air” series is after the jump.

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