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Posts Tagged ‘Chandra Turner’

Rodale Searches for Next Women’s Health Editor

Now that Michele Promaulayko has left Women’s Health for Yahoo, Rodale is in the unfortunate position of trying to fill the editor’s role at one if its most popular titles. WWD reports that for now, Amy Keller Laird is serving as acting editor-in-chief.

Should Keller Laird not be a perfect fit, Rodale is considering other candidates. Here are just a few names being tossed around:

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Magazine Pro to Newbies: Downturn a ‘Petri Dish For Innovation’

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From left: MPA’s Shaunice Hawkins; Newsweek‘s Kevin Delaney; Meredith’s E.J. Moralez-Gomez; Fortune‘s Brad Young; and moderator Elvira Perez of MPA

At Magazine Publishers of America’s “Find Yourself In Magazines” event for those seeking to enter the industry, the mantra from industry panelists was one of encouragement: Magazines, they promised, are not going anywhere. On Friday, nearly 100 job-hungry college students and recent graduates crowded the Time & Life building for the event, designed to deliver guidance from magazine pros in editorial, marketing and sales.

Speakers included Parents executive editor and Ed2010 founder Chandra Turner, who’s been sharing her advice a lot these days. In a keynote speech referencing the doom and gloom of recent mass media layoffs — Turner herself was let go when CosmoGirl! folded last October — she said the industry’s current state was simply the next step in magazines’ ongoing evolution. “I don’t think that this is the end of magazines,” she said. “We’ve had magazine genres die and come back, die and come back. Now, I think [the industry is] changing to be more tailored magazines, more niche magazines.” She supplemented the prognosis with seven upbeat predictions for 2009.

So, what should mag-industry newbies expect?

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Parents Exec Ed. On Post-Layoff Success: “Work On The Sympathy Factor — And Work Fast”

Freelancer Beth Roehrig From left: Parents executive editor Chandra Turner, and Meredith Corp. human resources manager Jill Peters discussed their experiences with media industry layoffs at last night’s ASME Next panel.

Last night’s ASME Next’s event, “The New Rules for Success: How to Get or Keep a Job in Today’s Economy,” couldn’t have been more personal, or more timely. The panel discussion featured three journalists who’ve been laid off at some point in their careers, as well as a corporate HR manager who’s seen countless layoffs from the other side of the table, addressing an audience of junior-level editors clinging to every bit of advice on holding on to their jobs. ASME Next co-chair Dara Pettinelli (who was let go from her media job last week and is now freelancing) moderated the talk, which featured Parents executive editor and Ed2010 founder and president Chandra Turner, Meredith Corp. manager of human resources Jill Peters, and freelancer Beth Roehrig (who was laid off from her first, as well as her most recent, media job).

The panelists kicked off the candid conversation by recounting their personal layoff stories. “My biggest setback was when [Cosmogirl!] folded,” said Turner. “It was devastating, and you never see it coming when it’s you.” Turner, who was nine months pregnant at the time of her dismissal, was determined to bounce back right away. Turner said she set out to find new work immediately, recalling that her attitude toward new employment was, “I’ll come in and work like the day after I have the baby — I just need a job!” After being let go, Turner said she emailed her entire address book with her resume attached. “Even though nobody was hiring, everybody agreed to meet with me,” she said, advocating that approach even in these challenging times. “Then you find out what they’re looking for.”

Roehrig, who was laid off from her first full-time job at Good Housekeeping and from her more recent position at Home when the magazine folded, agreed with Turner: “The best thing to do is reach out to your contacts and your network.”

Turner also emphasized the need to hustle for new work immediately when you get laid off, while industry peers are still talking and thinking about your magazine, before the next publication goes under. “Work on the sympathy factor, and work fast,” she said. “Ask for assignments — $50 here, $100 there. Anything I could get my hands on, I took.”

According to Peters, 75 percent of the people she’s interviewing these days are out of work, but she urged job-seekers not to slow down, even in the face of a bad market. “If you’ve been unemployed for more than a month and you haven’t been doing anything, make sure you’re showing that you’re actively pursuing employment.”

“You can’t coast right now,” said Turner. “Have a blog. Be doing freelance. Diversify.” As Peters put it, it’s time to “put on your game face.”

But, what about the nitty-gritty on what to do if you get laid off, and Peters’ top three tips for hanging on to your journalism job in this “unprecedented environment?

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