Posts Tagged ‘Chris Anderson’
Virginia Quarterly Review blogger Waldo Jaquith has dug up passages from Wired editor-in-chief Chris Anderson‘s new book, “Free,” in which Anderson pulls chunks of text from Wikipedia entries, without attribution.
In addition to the allegations of plagiarism, it also seems like Anderson didn’t fact check some of the info pulled from the Web, as Jaquith explains: “Transcription errors are present in most of the quotes and citations within this Wikipedia entry, a result of contributors making mistakes while entering information from nineteenth-century newspaper articles. Those errors have been reproduced verbatim in ‘Free’.”
refuted given an explanation for the plagiarism, saying that the publishing of the book was rushed and the mistakes came about because of the elimination of footnotes. But that doesn’t stop this whole situation from being incredibly ironic — especially because “Free” is a book about how companies can make money from giving away some products for free.
“It’s sort of like if Abbie Hoffman had claimed after the fact that he actually meant to suggest that people buy his book, but a last-minute publishing error led to some erroneous cover copy.”
With ad revenues slipping in the past year, magazines have been trying to find new ways to earn money and keep their publications afloat. With its latest idea, Men’s Health might be on to something.
Using new technology only made possible with Apple Inc.’s iPhone operating system upgrade this week, the magazine has launched an iPhone application that sells additional content through the app itself.
The “Men’s Health Workouts” app, which is available for $1.99, “comes with photos, instructions and the ability to track one’s progress for 18 workouts and more than 125 exercises,” explains AdAge.com‘s Nat Ives. However, users can purchase additional workouts and other info — for as little as 99 cents.
According to Apple, this approach to apps is revolutionary, but its probably not the last time we’ll see a magazine use this new technology to sell additional content to readers and iPhone users.
Earlier this week, we spoke exclusively with Wired Editor-in-Chief Chris Anderson about new ways magazines and newspapers can monetize content. Something tells us Anderson would be very intrigued by Men’s Health‘s new model.
“It’s not about charging more for the same products, but releasing different products,” Anderson told FBNY. “[Those products] are not for everybody, but for enough people that we can charge a higher price.”
Update: In a press release today, the magazine said the app “includes 18 exclusive workouts and 125+ exercises from the world’s top strength coaches, athletes, and fitness experts. Each workout features step-by-step instructions, high-quality photos, advanced logging functions, and is powered by a one-of-kind circuit training interface.” The additional content available for purchase will be workout “expansion packs” including additional groups of workouts directly within the application itself. Available expansion packs at launch include, “The Ultimate Abs Pack,” “Build a Beach Ready Body,” and “Huge Arms in a Hurry.”
“Men’s Health is leading the industry by adapting our print products to emerging digital platforms,” said David Zinczenko, the magazine’s editor-in-chief. “While other magazines have offered iPhone applications before, we are the first to embrace Apple’s In-App purchase function, and in doing so, we are the first to deviate from these traditional marketing methods. In essence, we are creating a distribution channel within the iPhone for our content.”
Today, we are staking out Wired magazine’s Disruptive By Design business conference. Wired editor-in-chief Chris Anderson (left) opened the day with a discussion about his upcoming book: “Free: The Future of a Radical Price,” and of course, he eventually started to talk about how the media has been affected by the rise of the Internet.
The Internet allows content to be published for little to no cost to the content provider, so the information can be provided for free. But what newspapers and magazines have failed to do so far is effectively monetize content provided online.
In his talk this morning, Anderson suggested that instead of looking at content as free versus paid, we should consider it as “freemium.” Following the model of The Wall Street Journal, newspapers can provide their exclusive stories and most popular content for free, while niche content can be placed behind a pay wall.
“People are more willing to pay for niche content because they realize how specialized it is,” Anderson said. Following this model, newspapers can hope to draw in readers who are not willing to pay for content and then convert some of them into paying consumers.
We caught up with Anderson to ask him if he saw his own magazine possibly taking on this model and what he sees as the future of newspapers and magazines.
Media Reporters’ Online News Hindsight: ‘It Was Stupid For Newspapers To Give Away Their Sh*t For Free’
Portfolio.com’s Jeff Bercovici spoke about the challenges of covering the media world at last night’s Gelf Magazine Media Circus event in Brooklyn.
Last night was Gelf Magazine‘s inaugural Media Circus speaking series event, and we headed to Brooklyn’s JLA Studios to hear a trio of media reporters — Portfolio.com media blogger Jeff Bercovici, author and Vanity Fair contributing editor Seth Mnookin, and Gawker’s Hamilton Nolan — gab about the craft. Despite its rather, ahem, familiar name, the event did what it promised to, which was examine how the media industry “covers and consumes itself,” particularly in a down economy, according to organizer and Gelf staffer Michael Gluckstadt.
Bercovici was first to step up to the mic, discussing some of the reporting challenges specific to the media beat. The media world is a small one, he pointed out, populated by peers who know the full range of a reporter’s tricks. “The people you write about are other journalists,” Bercovici said. “They’re extremely media-savvy. They will actually give me quotes in the third person, like ‘he said.’” Finding another journalism job after holding one in which you cover media can be daunting, according to Bercovici. “You’re also often writing [about] people you could potentially write for, or you used to,” he said. “It raises the conflict of interest possibility to a whole new level.” The toughest part of Bercovici’s job, he opined, is that he covers a shrinking sector, which can be demoralizing. “With every passing week, there is less industry to cover,” he said. “It’s just getting depressing. Reading these stories and writing these stories — it just affects your view.” In these challenging times for the media business, Bercovici emphasized that the balance between sensitivity and objectivity is crucial. “You have to be careful to control your tone,” he said. “You have to restrain yourself from sounding gleeful. We have a tendency to do a dance because we got the scoop — especially for bloggers — but these are our friends and colleagues losing their jobs.”
Our managing editor Rebecca Fox has concluded her time at SXSW and made it back to the happy shores of Manhattan with this wrap-up, which she has posted over at WebNewser. Did SXSWi manage to out-Twitter Twitter? Says Rebecca:
With Twitter’s ubiquity across the 10,000+ attendee conference, we found the spontaneous creation of session-, speech- and shindig-specific hashtags to be among SXSWi 09′s greatest takeaways. The sheer volume of Tweets coming out of the festival rendered the dedicated #SXSW tag all but useless, so attendees and panelists quickly created the DIY hack of hatching hashtags specific to individual talks at the start of many sessions. From #webfem and #hotttsex to #free, the tags helped those interested in specific sessions but who couldn’t attend — whether they were in a different panel across the Austin Convention Center, or across the country — stay abreast of sessions and topics that interested them.
We cornered Editor-in-Chief and founder of Politico John F. Harris (pictured on the right, reporter Ben Smith on the left) in the green room between panels and between Blackberry texts to his wife. (She had a Bob Barker sighting at LAX). We asked Harris if Politico was still hiring reporters. He said that they were. They are currently hiring a reporter to cover the House.
We wanted to know why Politico has been so successful while other publications have been forced to layoff journalists. Harris said that he thinks it’s because Politico is geared toward a specific audience. He said that it’s the general interest publications that are struggling and that Politico is for a specific audience. And that the future of media is in niche markets.
The future is so niche that we can’t even have just one way of pronouncing ‘niche’.